Articles by Molly V. Strzelecki

Category Review: Olives and Relish

Relish the thought

November 27, 2012

Private label olives and relishes have a lot of growth yet to gain. But they better move quickly before consumers start shopping out more frequently.


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Feminine Hygiene

Feminine Mystique

April 10, 2012
Private label has made inroads into the feminine hygiene category.
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Piece by piece

March 29, 2012
Thomas Jefferson once famously said, “I’m a great believer in luck, and I find the harder I work the more I have of it.” Jefferson may be on to something there-the harder retailers work at bringing customers into the private label fold, the more luck they seem to have at increasing profits and gaining a bevy of new consumers.

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Category review: Rub-a-dub-dub, PL is in the tub

March 28, 2012
As the cold and icy weather of winter approaches, nothing is more inviting than the idea of kicking back and luxuriating in a warm tub of soapy bubbles.

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A Healthy Pour

September 19, 2011
Private label oils, vinegars and salad dressings are rolling out new, healthier offerings to attract diet conscious consumers.
 
Say what you will about the popular NBC program The Biggest Loser, you have to admit the show not only gets results but also has helped spark a health and fitness trend across America. While most consumers wouldn’t want buff trainers incessantly yelling over their shoulders as they trot down a grocery aisle, there’s a good chance that the echoes of Loser healthy eating advice are following them in and out of the food retailers as well.


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Opening Up and Saying Ahh...

April 19, 2011
Adult human beings have, on average, 32 teeth. Now, one could look at that number and see 32 different products to take care of each and every one of those chompers, but savvy private label manufacturers and retailers know that, when it comes to oral care, you need to look at 32 teeth, plus the one mouth where they reside. And taking care of all that happens regardless of the seasonal calendar that can impact sales of so many other private label products.

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A Fairy Tale Come True

November 5, 2010
Sniffles, sneezes, coughs and wheezes, this is what private label over-the-counter products are made for. While nursery rhymes and fairy tales are clever and catchy, everyone knows that the morals behind the stories are the best takeaways. And in OTC medications, one of the most interesting tales around these days is the story of private label products.

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Cure for the Common Product

September 5, 2008
The current state of the economy likely is creating one big collective headache among North American consumers. Perhaps that is one reason sales of store brand over-the-counter (OTC) medicines are fairing particularly well.

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Soup's On

April 25, 2008
Retailers and manufacturers are laughing all the way to the bank with private label soup sales.

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Deserting Desserts?

April 24, 2008
Merriam-Webster’s online dictionary defines dessert as a noun that is “a usually sweet course (as of pastry or ice cream) usually served at the end of a meal.”Children, and those
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Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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