Category Review: Olives and Relish

Relish the thought

Private label olives and relishes have a lot of growth yet to gain. But they better move quickly before consumers start shopping out more frequently.

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Feminine Hygiene

Feminine Mystique

Private label has made inroads into the feminine hygiene category.
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Piece by piece

Thomas Jefferson once famously said, “I’m a great believer in luck, and I find the harder I work the more I have of it.” Jefferson may be on to something there-the harder retailers work at bringing customers into the private label fold, the more luck they seem to have at increasing profits and gaining a bevy of new consumers.

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Category review: Rub-a-dub-dub, PL is in the tub

As the cold and icy weather of winter approaches, nothing is more inviting than the idea of kicking back and luxuriating in a warm tub of soapy bubbles.

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A Healthy Pour

Private label oils, vinegars and salad dressings are rolling out new, healthier offerings to attract diet conscious consumers.
Say what you will about the popular NBC program The Biggest Loser, you have to admit the show not only gets results but also has helped spark a health and fitness trend across America. While most consumers wouldn’t want buff trainers incessantly yelling over their shoulders as they trot down a grocery aisle, there’s a good chance that the echoes of Loser healthy eating advice are following them in and out of the food retailers as well.

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Opening Up and Saying Ahh...

Adult human beings have, on average, 32 teeth. Now, one could look at that number and see 32 different products to take care of each and every one of those chompers, but savvy private label manufacturers and retailers know that, when it comes to oral care, you need to look at 32 teeth, plus the one mouth where they reside. And taking care of all that happens regardless of the seasonal calendar that can impact sales of so many other private label products.

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A Fairy Tale Come True

Sniffles, sneezes, coughs and wheezes, this is what private label over-the-counter products are made for. While nursery rhymes and fairy tales are clever and catchy, everyone knows that the morals behind the stories are the best takeaways. And in OTC medications, one of the most interesting tales around these days is the story of private label products.

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Cure for the Common Product

The current state of the economy likely is creating one big collective headache among North American consumers. Perhaps that is one reason sales of store brand over-the-counter (OTC) medicines are fairing particularly well.

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Soup's On

Retailers and manufacturers are laughing all the way to the bank with private label soup sales.

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Deserting Desserts?

Merriam-Webster’s online dictionary defines dessert as a noun that is “a usually sweet course (as of pastry or ice cream) usually served at the end of a meal.”Children, and those
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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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