Articles by Tom Stephens

Thinking Inside the Box

Although we might be coming out of the worst of the financial crisis, private label still needs to keep innovativing to stay strong after the economy fully rebounds.

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Thinking Inside the Box

Viruses come to mind more today than usual, and I’m talking about the bad ones, not the good and useful marketing ones.
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Thinking Inside the Box

Tom Stephens ponders the benefits of "getting it right the first time" as opposed to "do-overs."

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Thinking Inside the Box

Many retailers in "developing" countries are having a tough go of in private label. Could that reality be an opportunity for you?

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Thinking Inside the Box

Are the new value brands a diversion, or a sound strategy? Tom Stephens examines what some retailers are doing in the private label value arena.

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Thinking Inside the Box

Many of us think in terms of one big annual event, like we do with a birthday. But that’s not the way to think about the major potential upside for ongoing, 24/7 events that focus on our store brand programs.

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Thinking Inside the Box

Please don’t abdicate your responsibility to provide us daily and weekly shoppers with real freshness. And help us with ideas.

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Thinking Inside the Box

Tom Stephens advises retailers and manufacturers to be innovative in response to the private label opportunities the current economic situation presents.

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Thinking Inside the Box

It is clear that in nearly all parts of the world in which private label is sold, consumers and, by extension, the stores in which they shop, are in serious trouble. Many product categories, especially those where discretionary spending drives purchases, are almost at a standstill, or are in the negative zone.

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Thinking Inside the Box

It's a New YearWhether it will be happy remains to be seen, but my guess is that this year will be more challenging than happy and tougher than we would
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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

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