Articles by Tom Stephens

Thinking Inside the Box: It's time to invite the family to the circus!

By Tom Stephens
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There has been so much focus lately on private label that I am really excited. From the forums, to the conferences, to marketing ideas seen around the world in stores, to reports from the various international data slicers, to even my regular visits to supermarkets to do my weekly grocery shopping. There seems to be quite the buzz out there.

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Time to join the Eurozone!

By Tom Stephens
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Just back from two weeks in Europe and focused on the ongoing disparity of PL penetration. We should all be doing this. Yes, all of us.
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Thinking Inside the Box: The PL factor

By Tom Stephens
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We are so inundated these days with reality shows on TV where countless enthusiasts, some talented and some apparently only allowed to perform for their instant throwaway capability, that one wonders if we will ever be able to watch some decent talent shows ever again!
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Thinking Inside the Box

By Tom Stephens
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The holiday season is approaching…Which means that here in North America, we are all thinking about November in Chicago. Or we should be. The Private Label Manufacturers Association (PLMA) Show, with its education sessions and seminars, is just around the corner and if we haven’t finalized our plans, we certainly should do so.

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Tom's Column

By Tom Stephens
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I need help. I have a need for an innovation pipeline full of products. I don’t really know what that means. Can you help me? My boss wants me to show about 100 new products for inclusion in the spring/summer 2012 promotion.


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Tom's Column

By Tom Stephens
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I need help. I have a need for an innovation pipeline full of products. I don’t really know what that means. Can you help me? My boss wants me to show about 100 new products for inclusion in the spring/summer 2012 promotion.

Read More

Tom's Column

By Tom Stephens
No Comments
I need help. I have a need for an innovation pipeline full of products. I don’t really know what that means. Can you help me? My boss wants me to show about 100 new products for inclusion in the spring/summer 2012 promotion.


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Tom's Column

By Tom Stephens
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I’m just back from Shanghai and sitting around on Mother’s Day thinking about supply chain.

Seeing the guys on bikes with huge loads of varied products piled precariously on top of them while in China makes me think also about inflation and what we are all doing to counteract its effects.

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Tom's Column

By Tom Stephens
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Last month, I wrote about the need for retailers to think about their fresh and local developments.
This month, we have been visiting two very different international markets - thousands of miles apart and yet facing all the same problems of how to attract and retain customers. Both markets have very similar situations; some very dominant retailers slugging it out daily for a bigger share. Both markets have reasonably robust economies and are not facing the same problems that so many countries are in terms of political and economic unrest.

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Tom's Column

By Tom Stephens
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We are often exhorted to look more closely at things. Numbers. Packaging. Consumers. Habits. Trends. The list is endless. How long is it since we looked more closely at our sources? The encouragement from consumers to buy local has long been evident, but how are we doing on that front?
As retailers, we see farmer’s markets springing up all around us. It’s been a trend for nigh on 20 years, folks. Yet how does our PL program reflect this?

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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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