Articles by Tom Stephens

Thinking Inside the Box

January is Time for Regrets and Resolutions

So we all (or most of us) ate too much. We certainly celebrated too much if Christmas is a holiday we do celebrate.


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Thinking Inside the Box

What's the Best Route to New Markets?

I am in Seoul, South Korea, this month and my thoughts are with small and medium-sized manufacturers around the world all looking for opportunities to expand their business horizons.


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Thinking Inside the Box

New Products Require New Retailer Strategy

I am writing this month’s column while in Europe and thinking about the volcanic eruptions taking place around the world.


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Thinking Inside the Box

An Apple A Day

I am writing this article on the day of the expected and highly anticipated launch of the new Apple Inc. innovation, the iPhone 5. 


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Thinking Inside the Box

Change In Season Means Change In Merchandising

Fall/winter is coming in the Northern Hemisphere and spring/summer in the Southern Hemisphere. This means a change in season and a change in merchandising.
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Thinking Inside The Box

Where Will You Be In Four Years?

As I write this, we are all anxiously awaiting the Olympic and Paralympic games in the UK. Of course, you will all know what happened by the time you are reading this.
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Thinking Inside the Box

Know Your Best Marketers

The first and last link before a customer checks out of the store is the person they see in the aisle or behind the counter.


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Thinking Inside the Box

Are We Selling Brands Or SKUs?

I’m reading the headlines about the recent NPD Group report, wherein the question is raised about whether brand name matters.


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Thinking Inside the Box

How Do You Like Them Apples?

I have been travelling for the past seven weeks through Latin America, Australia and China. One thing that stood out in every country was the piled high displays of the Steve Jobs book by Walter Isaacson in every place, in every language. 


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Thinking Inside the Box

The Time to Wow is Now

I was recently at the PLMA roundtable discussing new product development. Not long ago, we had clients here in our home base of Toronto for a whole week doing workshops on NPD.
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November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

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