Articles by Tom Stephens

Thinking Inside the Box

New Products Require New Retailer Strategy

By Tom Stephens
No Comments

I am writing this month’s column while in Europe and thinking about the volcanic eruptions taking place around the world.


Read More
Thinking Inside the Box

An Apple A Day

By Tom Stephens
No Comments

I am writing this article on the day of the expected and highly anticipated launch of the new Apple Inc. innovation, the iPhone 5. 


Read More
Thinking Inside the Box

Change In Season Means Change In Merchandising

By Tom Stephens
No Comments
Fall/winter is coming in the Northern Hemisphere and spring/summer in the Southern Hemisphere. This means a change in season and a change in merchandising.
Read More
Thinking Inside The Box

Where Will You Be In Four Years?

By Tom Stephens
No Comments
As I write this, we are all anxiously awaiting the Olympic and Paralympic games in the UK. Of course, you will all know what happened by the time you are reading this.
Read More
Thinking Inside the Box

Know Your Best Marketers

By Tom Stephens
No Comments

The first and last link before a customer checks out of the store is the person they see in the aisle or behind the counter.


Read More
Thinking Inside the Box

Are We Selling Brands Or SKUs?

By Tom Stephens
No Comments

I’m reading the headlines about the recent NPD Group report, wherein the question is raised about whether brand name matters.


Read More
Thinking Inside the Box

How Do You Like Them Apples?

By Tom Stephens
No Comments

I have been travelling for the past seven weeks through Latin America, Australia and China. One thing that stood out in every country was the piled high displays of the Steve Jobs book by Walter Isaacson in every place, in every language. 


Read More
Thinking Inside the Box

The Time to Wow is Now

By Tom Stephens
No Comments
I was recently at the PLMA roundtable discussing new product development. Not long ago, we had clients here in our home base of Toronto for a whole week doing workshops on NPD.
Read More
Thinking Inside the Box

The Time To Wow is Now

By Tom Stephens
No Comments
I was recently at the PLMA roundtable discussing new product development.

Not long ago, we had clients here in our home base of Toronto for a whole week doing workshops on NPD.
Read More

Thinking Inside the Box: To everything, there is a season

By Tom Stephens
No Comments
It’s that time of the year when seasons are changing.

Read More

Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px