Articles by Tom Stephens

In & Out of the Box

Trade Shows Coming to a City Near You

PLMA Chicago is this month. Shanghai is next month, and Amsterdam not far away, in May 2015.


Read More
In & Out of the Box

Building Omnichannel Loyalty

Recently I read a Washington Post article on food purchasing habits that quoted data from an FMI research piece that clearly stated that business as usual is on the way out, and millennials shop differently from everyone before them.


Read More
In & Out of the Box

Can Your Customers 'Taste the Difference'?

I just spent a very enjoyable evening at a large barbecue at a friend’s house in the north of England.


Read More
In & Out of the Box

How Embarrassed is Private Label?

I spend a lot of time travelling around the globe visiting stores and observing their programs. It is astounding how tough it often is to find the private, or store, brand products on offer.


Read More
In & Out of the Box

Brands or Products? What Are We Building?

Are we brands or a series of comparative products with some unmemorable names on them?


Read More
In & Out of the Box

Yesterday Salt Was a Drug, Today Sugar Is the New Tobacco

Times are certainly changing. Many of us have been spending a lot of time reducing sodium levels in products. If we weren’t, we certainly should have been.


Read More
In & Out of the Box

Beware the Race to the Bottom

The world is full of examples of cutting costs to try to maintain a competitive edge that do not work long-term.


Read More

In & Out of the Box: Time to Freshen Up Your Passport

While Stephens has long said that thinking “inside the box” is often appropriate, since answers to 90 percent of retail problems can be found inside the four walls of the store, the new title for his regular column includes that remaining 10 percent. In today’s retail world, we all live “In & Out of the Box.” —DJP


Read More

Thinking Inside the Box: Cross Channel Time

Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.


Read More
Thinking Inside the Box

Private Label vs. Store Brand?

I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”


Read More

Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace