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- RESEARCH & AWARDS
Articles by Tom Stephens
Are we brands or a series of comparative products with some unmemorable names on them?
Times are certainly changing. Many of us have been spending a lot of time reducing sodium levels in products. If we weren’t, we certainly should have been.
The world is full of examples of cutting costs to try to maintain a competitive edge that do not work long-term.
While Stephens has long said that thinking “inside the box” is often appropriate, since answers to 90 percent of retail problems can be found inside the four walls of the store, the new title for his regular column includes that remaining 10 percent. In today’s retail world, we all live “In & Out of the Box.” —DJP
Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.
I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”
Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?
Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.
"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.