Articles by Tom Stephens

In & Out of the Box

Brands or Products? What Are We Building?

June 30, 2014

Are we brands or a series of comparative products with some unmemorable names on them?


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In & Out of the Box

Yesterday Salt Was a Drug, Today Sugar Is the New Tobacco

May 30, 2014

Times are certainly changing. Many of us have been spending a lot of time reducing sodium levels in products. If we weren’t, we certainly should have been.


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In & Out of the Box

Beware the Race to the Bottom

May 1, 2014

The world is full of examples of cutting costs to try to maintain a competitive edge that do not work long-term.


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In & Out of the Box: Time to Freshen Up Your Passport

April 1, 2014

While Stephens has long said that thinking “inside the box” is often appropriate, since answers to 90 percent of retail problems can be found inside the four walls of the store, the new title for his regular column includes that remaining 10 percent. In today’s retail world, we all live “In & Out of the Box.” —DJP


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Thinking Inside the Box: Cross Channel Time

March 1, 2014

Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.


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Thinking Inside the Box

Private Label vs. Store Brand?

January 2, 2014

I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”


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Thinking Inside the Box

Strategic Seasonal Store Brand Sales

December 2, 2013

Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?


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Thinking Inside the Box

Store Brand Guru Dave Nichol Remembered

November 6, 2013

Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.


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Thinking Inside the Box

A New Take on Innovation

October 2, 2013

"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.


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Thinking Inside the Box

The Package!

September 12, 2013

No, it’s not a column about a wannabe New York City Mayor.


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Multimedia

Videos

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July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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