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Articles by Tom Stephens
Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.
I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”
Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?
Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.
"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.
No, it’s not a column about a wannabe New York City Mayor.
Those of us that watch sports tend are excited by the moment. Rush to the goal line! It’s always a good season for all things sport. Be it soccer, tennis, golf, baseball or football. Most of us are dedicated to the result.
There are those of us who live in fear of these dreaded words – We are going to audit you!
Big data. Consumer insights. Focus groups. Mall intercepts. Senior executives’ family observations in shopping with us and the competition.