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Articles by Tom Stephens
Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?
Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.
"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.
No, it’s not a column about a wannabe New York City Mayor.
Those of us that watch sports tend are excited by the moment. Rush to the goal line! It’s always a good season for all things sport. Be it soccer, tennis, golf, baseball or football. Most of us are dedicated to the result.
There are those of us who live in fear of these dreaded words – We are going to audit you!
Big data. Consumer insights. Focus groups. Mall intercepts. Senior executives’ family observations in shopping with us and the competition.
I am spending more and more of my time speaking with retailers and manufacturers about product development models as currently being utilized around the world. In fact, I am heading out to Shanghai this week to do just that.
Yes, 2013 is the year of Quinoa.