Articles by Tom Stephens

In & Out of the Box: Time to Freshen Up Your Passport

April 1, 2014

While Stephens has long said that thinking “inside the box” is often appropriate, since answers to 90 percent of retail problems can be found inside the four walls of the store, the new title for his regular column includes that remaining 10 percent. In today’s retail world, we all live “In & Out of the Box.” —DJP


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Thinking Inside the Box: Cross Channel Time

March 1, 2014

Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.


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Thinking Inside the Box

Private Label vs. Store Brand?

January 2, 2014

I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”


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Thinking Inside the Box

Strategic Seasonal Store Brand Sales

December 2, 2013

Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?


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Thinking Inside the Box

Store Brand Guru Dave Nichol Remembered

November 6, 2013

Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.


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Thinking Inside the Box

A New Take on Innovation

October 2, 2013

"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.


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Thinking Inside the Box

The Package!

September 12, 2013

No, it’s not a column about a wannabe New York City Mayor.


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Thinking Inside the Box

Strategy Or Tactics? What’s the Difference?

August 14, 2013

Those of us that watch sports tend are excited by the moment. Rush to the goal line! It’s always a good season for all things sport. Be it soccer, tennis, golf, baseball or football. Most of us are dedicated to the result.


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Thinking Inside the Box

Time For An Audit!

July 3, 2013

There are those of us who live in fear of these dreaded words – We are going to audit you!


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Thinking Inside the Box

Why Are They Coming Into My Store?

June 4, 2013

Big data. Consumer insights. Focus groups. Mall intercepts. Senior executives’ family observations in shopping with us and the competition.


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Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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