Articles by Randy Hofbauer

Pulp Friction

Although  many consumers have crossed quite a few items off their grocery lists, better-for-you beverages do not seem to be one of them. And when it comes to better-for-you juices, consumers are learning that a store brand version can be just as healthful as the national brands’.

Read More

Setting Your Sights on Seniors

Retailers, start your engines. As baby boomers begin to reach the age of retirement, the population of seniors is expected to swell dramatically.
Read More

No Naptime for Private Brands

There is no rest for retailers selling private label diapers and training pants. Moms might be showing strong loyalty to store brand products in this category, but retailers are working awfully hard to attract newcomer loyalty.
Read More

Staying Fresh in a Spoiled Economy

Maintaining low prices is important to Fresh & Easy. In fact, as the economy worsened in 2009 and consumers demanded more value offerings from stores, the retailer expanded its national-brand-equivalent (NBE) tier.

Read More

Getting Saucy

Whether consumers are mixing up a big bowl of pasta or basting a slab of ribs, one thing is for certain: The sauce is the boss. And as more consumers ditch the restaurant scene to take shelter in their kitchens, they’re turning to store shelves for sauces and marinades that provide a restaurant-style experience at home.
Read More

Leaders of the Pack

More than 200 submissions comprising more than 750 products were entered into PL Buyer's 2009 Private Label Packaging Awards. And to pick the best of the best, PL Buyer called on the editors of its sister packaging publications.

Read More

No Country for Old Fish

With consumers saving cash by eating out less and staying in more, retailers that invest in innovative seafood offerings could see sales skyrocket.

Read More

‘Dairy'-ing To Be Different

Many retailers are seeing the bad economy as a good thing and taking the time to reinvent their store brands in the dairy segment.

Read More

Boo Boo, Be Gone!

According to data from Chicago-based Information Resources Inc. (IRI), private label first aid accessories saw strong sales gains - despite an overall category decline - in the 52 weeks ending Sept. 6.

Read More

To Everything, There Is a Seasoning

From moviegoers’ interest in foodie flicks such as Julie & Julia to celebrity chefs encouraging people to “kick it up a notch” with their cooking, it’s obvious that America has a strong fascination with interesting recipes that cannot be swayed, even by a nasty recession. That’s good news for spices and seasonings.
Read More



Image Galleries

November 2014 New Non-Food Products

This month's new non-food product are bottles and hair care.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace