Articles by Randy Hofbauer

Pulp Friction

By Randy Hofbauer
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Although  many consumers have crossed quite a few items off their grocery lists, better-for-you beverages do not seem to be one of them. And when it comes to better-for-you juices, consumers are learning that a store brand version can be just as healthful as the national brands’.

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Setting Your Sights on Seniors

By Randy Hofbauer
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Retailers, start your engines. As baby boomers begin to reach the age of retirement, the population of seniors is expected to swell dramatically.
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No Naptime for Private Brands

By Randy Hofbauer
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There is no rest for retailers selling private label diapers and training pants. Moms might be showing strong loyalty to store brand products in this category, but retailers are working awfully hard to attract newcomer loyalty.
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Staying Fresh in a Spoiled Economy

By Randy Hofbauer
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Maintaining low prices is important to Fresh & Easy. In fact, as the economy worsened in 2009 and consumers demanded more value offerings from stores, the retailer expanded its national-brand-equivalent (NBE) tier.

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Getting Saucy

By Randy Hofbauer
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Whether consumers are mixing up a big bowl of pasta or basting a slab of ribs, one thing is for certain: The sauce is the boss. And as more consumers ditch the restaurant scene to take shelter in their kitchens, they’re turning to store shelves for sauces and marinades that provide a restaurant-style experience at home.
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Leaders of the Pack

By Randy Hofbauer
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More than 200 submissions comprising more than 750 products were entered into PL Buyer's 2009 Private Label Packaging Awards. And to pick the best of the best, PL Buyer called on the editors of its sister packaging publications.

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No Country for Old Fish

By Randy Hofbauer
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With consumers saving cash by eating out less and staying in more, retailers that invest in innovative seafood offerings could see sales skyrocket.

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‘Dairy'-ing To Be Different

By Randy Hofbauer
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Many retailers are seeing the bad economy as a good thing and taking the time to reinvent their store brands in the dairy segment.

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Boo Boo, Be Gone!

By Randy Hofbauer
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According to data from Chicago-based Information Resources Inc. (IRI), private label first aid accessories saw strong sales gains - despite an overall category decline - in the 52 weeks ending Sept. 6.

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To Everything, There Is a Seasoning

By Randy Hofbauer
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From moviegoers’ interest in foodie flicks such as Julie & Julia to celebrity chefs encouraging people to “kick it up a notch” with their cooking, it’s obvious that America has a strong fascination with interesting recipes that cannot be swayed, even by a nasty recession. That’s good news for spices and seasonings.
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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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