Ask many Americans to remember what they consumed in their college dorm or bachelor pad, and memories of Rice-a-Roni and Kraft macaroni and cheese most likely would fill their heads. But retailers would be mistaken to believe the only consumers who eat pasta and rice are single people and college students.
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“Simply heat and eat” - the phrase has a nice ring to it, eh? It certainly does to most time-starved consumers out there, whether they’re warming up a breakfast burrito in the morning or sitting down in front of the television with a tray of Salisbury steak and potatoes at night. And although Schwan’s and Stouffer’s dominated many consumers’ freezers in years past, it seems that private label is becoming more and more appealing to value-conscious Americans looking for easy-to-prepare single-serve goodness.

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Dollar General In Command

Dollar General is one discount retailer that has worked feverishly to create a fresh, innovative take on the once-drab discount format.

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The Hands that Built the Brands

PL Buyer recognizes the brightest stars in private label retail with its annual Retail Executives of the Year Awards.
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Formulate for Success

Whether it’s ketchup, hand lotion or laundry detergent, a product lasts longer when used in smaller amounts at a time. Perhaps this conservation technique explains why sales are down slightly in many hair care categories.
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Asian Innovation

Whether they are savvy with chopsticks or prefer to use a knife and fork, many consumers these days love Asian foods. And many Asian dishes not only offer exotic flavors and ingredients, but also make a healthful alternative to typical American fare such as cheeseburgers, pizza and oh-so-many deep-fried foods.
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King of Convenience

7-Eleven, PL Buyer's 2010 Retailer of the Year, is adapting quite well to the many recent changes in the convenience store channel. Alongside the national brands, the retailer offers a wide variety of private label choices that appeal to more value-conscious - but still quality-hungry - consumers. 
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Basic is Best

These days, many consumers are keeping things simple when it comes to house cleaning. Rather than buying one agent to clean a nasty toilet bowl and another to make a grimy tile floor sparkle, these people are opting for a cloth, a pair of gloves and a single product that can make their house shine all over.
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A Can-Do Attitude

Despite the good news of an economic recovery on the horizon, many consumers continue to hold back on spending when it comes to what they eat - and are cooking at home more often. Thankfully, canned foods offer the value and shelf-stability these consumers are looking for during these rough times.
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A Dollop That Packs a Wallop

With consumers fleeing their local bistros and learning to cook from the Food Network and in-store cooking demonstrations, it’s no wonder that sales of condiments are doing so well, especially on the private label side.
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Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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