Jeff Weidauer

Jeff Weidauer is vice president of marketing and strategy for Vestcom International Inc., a Little Rock, Ark.-based provider of integrated shopper marketing solutions. He can be reached at jweidauer@vestcom.com, or visit www.vestcom.com.

ARTICLES

Guest Commentary

Plenty Of Opportunities For Retailers In VMS

Vitamins, minerals, supplements set for future growth.

We’re not yet out of the woods with a recovery from what is being called “The Great Recession.” Economists and other pundits watch all the indicators looking for any sign of good or bad news; the same set of data often elicits some of each.


Read More
Guest Commentary

Generational Tectonics Shifting Patterns

Millennials have different shopping patterns than Boomers, but change won’t happen all at once.


Read More

Guest Column

Now that the economy is showing some signs of recovery, the question has switched from “How high can private label go?” to “Now what?”
Read More

Back Page: It's Promotion Time

An old saying contends every adversity carries with it the seed of opportunity. In today’s economic climate, it might seem difficult to find that seed, particularly with recent news reports on the nation’s economic status causing many shoppers to spend less, and more wisely. Although reduced shopper spending certainly won’t make any retailer optimistic, the trend toward shoppers looking for more value in what they do buy could provide the perfect opportunity to step up the promotion of your private label products.

Read More

Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace