Jeff Weidauer

Jeff Weidauer is vice president of marketing and strategy for Vestcom International Inc., a Little Rock, Ark.-based provider of integrated shopper marketing solutions. He can be reached at, or visit


Guest Commentary

Plenty Of Opportunities For Retailers In VMS

Vitamins, minerals, supplements set for future growth.
By Jeff Weidauer
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We’re not yet out of the woods with a recovery from what is being called “The Great Recession.” Economists and other pundits watch all the indicators looking for any sign of good or bad news; the same set of data often elicits some of each.

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Guest Commentary

Generational Tectonics Shifting Patterns

By Jeff Weidauer
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Millennials have different shopping patterns than Boomers, but change won’t happen all at once.

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Guest Column

By Jeff Weidauer
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Now that the economy is showing some signs of recovery, the question has switched from “How high can private label go?” to “Now what?”
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Back Page: It's Promotion Time

By Jeff Weidauer
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An old saying contends every adversity carries with it the seed of opportunity. In today’s economic climate, it might seem difficult to find that seed, particularly with recent news reports on the nation’s economic status causing many shoppers to spend less, and more wisely. Although reduced shopper spending certainly won’t make any retailer optimistic, the trend toward shoppers looking for more value in what they do buy could provide the perfect opportunity to step up the promotion of your private label products.

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Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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