Jeff Weidauer

Jeff Weidauer is vice president of marketing and strategy for Vestcom International Inc., a Little Rock, Ark.-based provider of integrated shopper marketing solutions. He can be reached at, or visit


Guest Commentary

Plenty Of Opportunities For Retailers In VMS

Vitamins, minerals, supplements set for future growth.
July 3, 2013

We’re not yet out of the woods with a recovery from what is being called “The Great Recession.” Economists and other pundits watch all the indicators looking for any sign of good or bad news; the same set of data often elicits some of each.

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Guest Commentary

Generational Tectonics Shifting Patterns

November 27, 2012

Millennials have different shopping patterns than Boomers, but change won’t happen all at once.

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Guest Column

October 28, 2009
Now that the economy is showing some signs of recovery, the question has switched from “How high can private label go?” to “Now what?”
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Back Page: It's Promotion Time

March 11, 2009
An old saying contends every adversity carries with it the seed of opportunity. In today’s economic climate, it might seem difficult to find that seed, particularly with recent news reports on the nation’s economic status causing many shoppers to spend less, and more wisely. Although reduced shopper spending certainly won’t make any retailer optimistic, the trend toward shoppers looking for more value in what they do buy could provide the perfect opportunity to step up the promotion of your private label products.

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Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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