Lynn Celmer serves as Managing Editor for Private Label Buyer and oversees the twice weekly PLBuyer eReport as well as the PLBuyer SuperStore. Her background is in both newspapers and magazines. She has a degree in Journalism from Northern Illinois University. Some of her favorite retailers to shop for private label products at include Dominick’s, Target, Trader Joe’s and Fresh & Easy.

Tom Stephens is the founder of Brand Strategy Consultants, North York, Ontario. He can be reached at 416-391-1635 or VOIP him at: Vonage 416-907-9848 or Skype at stephenscrimson, or e-mail at tomstephens@brandstrategyconsultants.ca. Stephens says thinking “inside the box” is often appropriate, since answers to 90 percent of retail problems can be found inside the four walls of the store.