News

Wisconsin Cheese a Hit in Private Label

August 6, 2008
/ Print / Reprints /
ShareMore
/ Text Size+

Wisconsin cheese is benefiting from the steady growth in private label products, according to the Madison, Wis.-based Wisconsin Milk Marketing Board (WMMB).

“Private label has always been important to Wisconsin cheese,” said Stan Woodworth, senior vice president of channel management for WMMB. “What’s changing is the amount of innovation and sophistication in private label cheeses. As consumers become more savvy about cheese and marketing, retailers have increased their efforts to make private label products more attractive. And they’re succeeding.”

For its part, WMMB promotes a cheese program to private label marketers that features a packaging logo depicting a family farm setting with a red barn and grassy pasturelands as a background to the words “Wisconsin Cheese. A number of retailers - including Trader Joe’s, Whole Foods, Lowes Foods, Piggly Wiggly Alabama, Food City, Kroger and Supervalu’s Foodland and Shop ‘n Save stores - feature this Wisconsin logo on selected private label cheese, WMMB noted.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px