News

Weis Facebook Efforts Bear PL Fruit, Points Way for Others, Expert Says

April 26, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Weis Markets is celebrating its 10,000th Facebook fan by offering private label coupons via its Facebook page. The digital couponing is the latest move in a social media strategy that emphasizes community building, recipe sharing and, most importantly, fun, Steve McFarland, online marketing coordinator for Sunbury, Pa.-based Weis Markets, tells PLBuyer's eReport.
 

"We wanted to create a page where people felt comfortable sharing opinions," says McFarland. Another part of its social media plan, he adds, has been to create a median in which Weis can listen to the needs of its consumers and concentrate on creating growth for its private label items. It has held a series of “liking” contests that encourage its fans to get their friends to like them in return for private label coupons.

 

Weis Markets was able to increase its fan base from 2,000 to 5,000 in November and from 5,000 to 8,000 in March with this effort.

 

Weis also is seeing much success by using FourSquare, an online game that lets people tell each other where they are, McFarland says. The grocer is currently running a promotion in which the mayor, or the person with the most check-ins at a Weis store, gets a free coffee every time he or she shops at Weis; if he or she is there on a Friday, he or she gets a sandwich for half price.

 

Weis’s success with social media can point the way for other private label retailers to build communities with their shoppers, increasing shopper loyalty and presumably sales in the process, notes Jim Wisner, president of Wisner Marketing Group.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px