Weis Announces More Price Cuts

January 4, 2010
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Sunbury, Pa.-based Weis Markets Inc. announced a new round of price cuts on Dec. 31, lowering prices on 2,600 staple items. The retailer plans to keep the reduced prices frozen through April 1.

Weis Markets also said it will freeze prices on an additional 624 products, upping the Price Freeze program’s total item count to 3,224. The program will include private label and national brand products in the center store/dry grocery, produce, frozen dairy, meat, deli and bakery categories.

“It is clear our customers remain in a cautious mood due to the weak economy,” said David Hepfinger, president and CEO of Weis Markets. “Over the past year, our Price Freeze program has generated $16 million in savings for our customers. With our current program, we have lowered the prices on thousands of our products - and have committed to maintaining these lower prices through the spring. As a result, we are able to offer our customers consistent, long-term savings and value on the products they are looking to purchase.”

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