News

Web Exclusive: PL Oral Care Expanding Consumer Reach

April 20, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Private label oral care product sales have seen a resurgence despite the soft economy, according to data from the Chicago-based research firm SymphonyIRI., The tooth fairy smiled on private label toothbrushes and dental accessories, which saw a 9.4 percent growth in sales and raked in $161.8 million in sales for the 52 weeks ending Feb. 20.

 

What are known as interdental items, manufacturers agree, have seen strong growth, in part simply because consumers are taking better care of their teeth, employing picks, mirrors and other accessories.

 

“There’s been a focus over the last year for retailers to increase their penetration and their market share of offerings of private label oral care as consumers begin to trust the retailers’ private label,” says Tony Clark, vice president of sales for Dentacare Industries, Morristown, Tenn.. “And that’s a good thing. You’re seeing objectives from some retailers that have 20 to 25 percent of their offerings in private label. That’s very high compared to what it used to be. Five or 10 years ago, the objective was half that.”

 

To learn more about private label oral care, read PLBuyer’s web exclusive category review.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

Table Of Contents Subscribe

Innovation

Which private label category is currently seeing the most innovation?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px