ASDA, a U.K.-based retailer owned by Wal-mart Stores Inc., saw strong private label sales in its most recent quarter, Bentonville, Ark.-based Walmart reported recently.

“ASDA private brands continue to perform well, with its premium brand Extra Special and the mid-tier brand Chosen By You,” said Doug McMillon, president and chief executive officer of Walmart International. “Chosen By You has been ranked by Kantar Worldpanel as the fastest growing private brand across the top four U.K. grocery retailers.”

Walmart overall net sales for the first quarter of the company’s fiscal 2012 hit $103.4 billion, up 4.4 percent from $99.1 billion in the first quarter last year.  Consolidated operating income for the quarter reached $5.9 billion, up 2.8 percent compared to the same period the prior year, Walmart reported.