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U.S. Private Label Dollar Sales Up 21 Percent Since 2007, Says Nielsen Study

February 6, 2012
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Private label dollar sales in the U.S. increased 21 percent from 2007 through the 52-week period ending Oct. 1, 2011 compared to a three percent national brand increase during the same period, said a report released in the second half of 2011 by New York-based research firm Nielsen.

 



Private label dollar sales in the U.S. increased 21 percent from 2007 through the 52-week period ending Oct. 1, 2011 compared to a three percent national brand increase during the same period, said a report released in the second half of 2011 by New York-based research firm Nielsen.
 
Blogger Chris Durham at mypbrand.com made copies of the reports available online on Feb. 6.

 

“Consumers have embraced store brands with open arms, and in turn, many retailer products delivered on their quality and value promises. In a Nielsen study, about three-quarters of shoppers viewed store brands as a ‘good alternative to name brands,’ and even more encouraging for retailers, almost four in 10 buyers felt that ‘some are higher quality than name brands,’ “ explains the report.

 

Private label sales reached $91 billion in the U.S. during the 52-week period ending Oct.1, 2011, growing seven times faster than national brand competitors grew, according to the Nielsen report.

 

Only 17 percent of those surveyed believing that private label products were for “people on tight budgets and (who) that can’t afford the best,” says the study.

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