Grocery

Private Eye: Frozen Store Brand Competition Heats Up

Our investigations into private label vs. national brand ice cream and novelties show strong price sensitivity, while frozen breads/dough has room to grow.

In order to provide a real-world look inside vital and emerging private label categories, every month we deploy secret shoppers across the country to compare prices and investigate the real-world promotional and merchandising tactics retailers are employing to drive shopper interest and sales.


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‘Buy Theirs, Get Ours Free’

In an interesting expansion on trialing tactics, Stop & Shop will again promote its store brands through a “Buy Theirs, Get Ours Free Challenge.” 


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International Store Brand Inspirations

Myriad retailers around the world merit study as U.S. companies seek creative approaches for growing their store brand businesses

As any cultural anthropologist worth their salt will tell you, the highly nuanced historical relationship between human societies and their surrounding environments factors greatly into evolutionary progress. In much the same way, the catalysts driving private label retail growth within key retail organizations in various countries around the world has created playing fields with distinctions—and category penetration—not yet seen in the United States.


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Focus on Digital

What Digital Looks Like Overseas

Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.


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Private Label and National Brands - Today's Changing Retail Dynamics

Selected highlights from a recent PLBuyer panel discussion at FMI Connect as part of the Private Brands Summit

The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more effort into their private label lines, diversifying the types of products offered, getting more involved in the manufacturing process, and sometimes investing in marketing and advertising of private label to varying degrees.


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Doug's Drift

Private Label and National Brands - A Group Effort

As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.


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Private Eye

Store Brand Dairy Delights

Our secret shoppers head to their local retailers to discover new dairy details, pitting private label vs. national brands.

Private label dairy products like whole milk and natural shredded cheese remain behemoths of the industry, with options easily found in almost any store.


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Private Label Cheese Makes its Mark

Select aspects of product positioning can help private label continue to slice into a greater share of the cheese market, including highlighting state of origin and quality metrics.


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Retail Branding Through Foodservice

In-store foodservice provides a distinct opportunity to bolster retailer branding - and drive revenue growth.

Retailers today have begun to morph into lifestyle-based extensions of their shoppers—they aspire to become regular destinations, meeting myriad needs, and are evolving into brands themselves.


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Evolution of the Discount Channel

Savings and successful private label programs at discount retailers have shown a worthwhile value to many—paving the way for expansion in the discount channel in 2014.

Unlike many retail stores, brick-and-mortar shops in the discount channel have been able to successfully evolve during hard economic times—so much so, in fact, to the point that many of the discount retailers are announcing expansion in 2014.


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Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

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