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The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.
Whole Foods Market might only currently sit at No. 30 on the PLBuyer Top 35 Private Label Retailers list, but this landmark retailer continues to make moves that will add significant momentum to its business—most notably in the areas of private label and overall retailer branding.
Overall, private label had an excellent year. Over the 52-week rolling period, private label share of revenue is up over the prior period, and most of that was achieved by raising prices without losing substantial share in unit sales.
This survey investigating attitudes to private label was sent to members of Consumer Science’s online U.S. panel with responses collected during December 2013.
The PLBuyer Index for the 4 weeks ending December 1, 2013 hit 103.9, up from 102.2. Private label share of revenue was up slightly, to 17.4 percent. Revenue was up 1.8 percent for national brands, but was up 2.3 percent for private label.
Those of us who make the retail world our home are more than familiar with the product tagline, “New & Improved!” The eye-catching phrase quickly grabs shopper attention as an indicator of change. But the degree of difference between old and new can land anywhere on the reformulation spectrum, from minor tweaks to a complete product overhaul.
The total store PLBuyer Index is at 102.2 for the 52 weeks ending November 3, 2013.
We’re in the midst of the winter holidays, so it’s that time of year to start looking back at the year behind us in anticipation of what the next year will bring.
Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.
This month’s new non-food products include soft chews for dogs, bottle labeling technology, skin-care products, eyebrow razors, and baby-safe laundry detergent.
No brand is immune to crisis.
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