Tactics

BRANDPACKAGING Interviews Christopher Durham

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Sister BNP Media publication BRANDPACKAGING recently sat down with Christopher Durham from My Private Brand to discuss the lay of the retail brand land.


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Superclear Label

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SuperClear IML is yet one more great example of innovation from printing company Verstraete. 


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Ecoskin

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Printpack’s EcoSkin™ is recognized by packagers, processors, and industry associations as a preferred labeling material for recycling. 


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Bag top zippers

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Eagle Flexible Packaging expanded its Inno-Lok product offering to include “Bag Top” zippers. 


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PLMA Announces Salute To Excellence Winners

By Chris Freeman
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The Private Label Manufacturers Association today announced winners in 46 categories in its Salute to Excellence Awards, given to new private label products that exemplify high quality, innovation, and value to consumers, the group said in a news release.


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Tactics Watch: National Brand Promotions

Direct Connect With Brand Promotions

By Chris Freeman
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The national brands are making direct connections with customers, and that is changing the way promotions are being structured as well.
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Private Eye

First PLBuyer Conference Strikes A Chord

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Excitement reaches peak for first PLBuyer conference, June 5-7 at the Hilton Chicago.


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A Walk Down the Aisle - Beverages

What to Drink?

By Lynn Celmer and PLBuyer Secret Shoppers
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The beverage aisle continues to be a very innovative category, especially when it comes to private label products.


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Tactics Watch - Sampling

Just a Taste

By Ed Finkel
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To help promote trial and awareness of their private labels, more and more retailers are turning to in-store sampling.


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A Walk Down the Aisle - Deli

Meat the Truth

By Lynn Celmer and PLBuyer Secret Shoppers
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Our PLBuyer secret shoppers were a bit confused and didn’t find a lot of private label choices when it came to deli items.


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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

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