Tactics

Private Eye, Sauces: Store vs. National Brands

Our secret shoppers head to their local retailers to discover merchandising tactics related to private label sauces.

It seems private label sauce categories have plenty of room to grow. Meat sauce/marinade/glaze was up almost 15 percent to $41 million with only a 4 percent share, according to IRI data for the latest 52 weeks ending January 26, 2014.


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New Products: March 2014

Check out the new non-food and food products for March.


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Thinking Inside the Box: Cross Channel Time

Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.


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Inside Store Brand Paper and Plastic Products

Our secret shoppers head to their local retailers to discover details on paper and plastic goods.

Private label paper and plastic products boast remarkable shares, showing broad consumer acceptance, further backed by sales increases in each category our shoppers explored.


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Private Eye: Store Brand Snack Attack

Our secret shoppers head to their local retailers to find out what’s happening with snacks.

Private label nutritional snacks/trail mixes was up 16 percent to $425 million with a 32 percent share, according to SymphonyIRI Group data for the latest 52 weeks ending December 1, 2013.


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Focus on Digital: Why Store Brand Retail Should Go Mobile

Just when we thought we were beginning to understand the online retail experience, it is evolving again.


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Private Eye - Beverages

Private Label Pick-me-ups

Our secret shoppers head to their local retailers to find out what’s happening with beverages in both ready-to-drink and ready-to-brew products.

Both ready-to-brew and ready-to-drink (RTD) beverages are popular among consumers.


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Thinking Inside the Box

Private Label vs. Store Brand?

I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”


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Focus on Digital

Dawn of the Virtually Unlimited Package

Until recently, product packaging hadn’t really changed much. Some visual branding and information that described what you were buying was all that was fit to print.


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Thinking Inside the Box

Strategic Seasonal Store Brand Sales

Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?


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Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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