Tactics

Focus on Digital

Where Technology Is Leading Private Label

By Jim Wisner
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Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”


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Following the Buzz

Private Brands Contest Roundup

By Jamie Grill-Goodman
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Last December, I took a look at some of the contests retailers were running. With this issue arriving on the heels of PLMA’s 2013 Private Label Trade Show, it seems like a good idea to take another look, while the buzz and excitement for promoting private label products is still in high gear.


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Exclusives: Consumer Survey

Has Private Label’s Power Peaked?

How can retailers improve their private label business, positioning their store brands for renewed growth and consumer interest?
By Jonathan Asher
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Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.


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Cover Story

The Top 10 Trends in Private Label

Several targeted approaches to product development—including natural, storytelling, nostalgia and more—will help feed private label’s growth across a diverse set of food and non-food categories over the next year and beyond.
By Douglas J. Peckenpaugh
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What is your private brand’s story?


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Thinking Inside the Box

Store Brand Guru Dave Nichol Remembered

By Tom Stephens
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Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.


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Focus on Digital

Will We Burst the Store Brand Bubble?

By Jim Wisner
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Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.


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Doug's Drift

Private Label's Big Show

By Douglas J. Peckenpaugh
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The annual PLMA Show is taking place November 17–19 in the shadow of the great city of Chicago in Rosemont, Ill.


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Focus on Digital

Store Brand Tactics for Social Media

Store brand manufacturers are at a disadvantage in reaching the consumer. What to do?
By Jim Wisner
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 In a recent interview with The Wall Street Journal, Procter & Gamble CEO A. G. Lafley said his company is now spending upward of 35% of its marketing budget on social and digital media—a whopping $1.5 billion!  


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Thinking Inside the Box

A New Take on Innovation

By Tom Stephens
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"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.


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Category Insights: Snacks & Candy

Craveable Store Brand Snacks and Candy

Private label chips, nuts, and candy offer boundless potential in terms of new flavors—and packaging design.
By Jamie Grill-Goodman
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There’s no doubt about it—snacking continues to grow in America. While some consumers seek out healthy snacks, others still rely on old standards like potato chips, looking for new flavors to spice things up.


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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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