Tactics

Drug Channel Update

Pivotal private label moves by the top three chain drug stores charts pathways for future growth.

Last year’s Top 35 Private Label Retailers list included the top three drug store chains in the United States: CVS, Walgreens and Rite Aid. CVS took the highest position at No. 4, with estimated 2012 private label sales of $21.4 billion.


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Private Eye: Frozen Store Brand Competition Heats Up

Our investigations into private label vs. national brand ice cream and novelties show strong price sensitivity, while frozen breads/dough has room to grow.

In order to provide a real-world look inside vital and emerging private label categories, every month we deploy secret shoppers across the country to compare prices and investigate the real-world promotional and merchandising tactics retailers are employing to drive shopper interest and sales.


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Category Insight: Store Brand Spreads

Specialty products and attributes drive spreads sales.

The Spreads category has begun to see more diversity, with a nice selection of products beginning to appear at drug and dollar stores, as well as the usually solid grocery channels.


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Category Insight: Private Label Personal Care

Analysis of private label Personal Care yields some noteworthy trends.

According to IRI, two areas show strong performance—and ongoing potential—for private label within the Personal Care category: male-specific Personal Care products like deodorant and hair color, as well as skin care products like lotions and liquid soaps/sanitizers.


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The Hot List: Non-Food

Forward-trending store brand products to watch

Over 80 segments made the cut for this year’s Hot List for non-food products, with some new items of interest surfacing, and others jockeying up and down through the ranks.


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PLBuyer Index: Big-Picture Private Label Strength

Bakery’s back, Edible and Frozen are slipping, but the big picture’s still rosy for private label.

The May 2014 4-week period closed on May 19, providing early insight into spring and a view into private label’s health as the school year began to come to a close.


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DIY Empowerment Through Store Brands

DIY (“do it yourself”) as an ethic and movement has a long and storied history, perhaps tracing roots back to ancient Greek-Italian cultures in southern Italy who constructed elaborate, high-end IKEA-like buildings complete with coded symbols on the end of the mass-produced, interconnecting parts illustrating assembly details—groundwork and inspiration for private label long before A&P began pivotal branding its own baking powder in the late 19th century.


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In & Out of the Box

How Embarrassed is Private Label?

I spend a lot of time travelling around the globe visiting stores and observing their programs. It is astounding how tough it often is to find the private, or store, brand products on offer.


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Take Two and 'Like' Me in the Morning

For most shoppers, a lot of the products they buy are choices—no one needs a pint of ice cream. However, when it comes to health care, many products fall under the scope of “needs.”


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International Store Brand Inspirations

Myriad retailers around the world merit study as U.S. companies seek creative approaches for growing their store brand businesses

As any cultural anthropologist worth their salt will tell you, the highly nuanced historical relationship between human societies and their surrounding environments factors greatly into evolutionary progress. In much the same way, the catalysts driving private label retail growth within key retail organizations in various countries around the world has created playing fields with distinctions—and category penetration—not yet seen in the United States.


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Multimedia

Videos

Image Galleries

November 2014 New Non-Food Products

This month's new non-food product are bottles and hair care.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

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