Tactics

Private Eye: Personal Care Potential

Our secret shoppers demonstrate how encouraging product sampling might increase store brand Personal Care penetration
By Douglas J. Peckenpaugh
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Each month, we send out secret shoppers located in various parts of the country to investigate the real-world promotional and merchandising tactics employed by retailers across multiple channels.


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Bright Spots in Store Brand Cosmetics

Points of struggle and strength avail themselves in cosmetics
By Jeanette Driscoll
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As private label struggles to gain traction in the cosmetics category, retailers are offering high-functioning and distinctive store brand products to remain competitive.


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PLBuyer Index: Days of Moderation and Balance

Rapid growth slows somewhat possibly indicating the beginning of a period of moderation
By Nikki Baird
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April’s 2014 4-week period that closed on April 20 give a fairly complete glimpse of how private label faired during the Easter holiday shopping period.


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Category Insights: Paper Products

Category Insight: Unique Private Label Paper

A focus on quality, innovative designs and national-brand-better performance helps private label paper products soar
By Barbara T. Nessinger
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Private label paper products have performed well over the past year, according to IRI, with dollar sales increases from last year in all categories but one—disposable cups—greater than the national brands.


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Private Label and National Brands - Today's Changing Retail Dynamics

Selected highlights from a recent PLBuyer panel discussion at FMI Connect as part of the Private Brands Summit
By Douglas J. Peckenpaugh
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The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more effort into their private label lines, diversifying the types of products offered, getting more involved in the manufacturing process, and sometimes investing in marketing and advertising of private label to varying degrees.


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Doug's Drift

Private Label and National Brands - A Group Effort

By Douglas J. Peckenpaugh
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As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.


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In & Out of the Box

Brands or Products? What Are We Building?

By Tom Stephens
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Are we brands or a series of comparative products with some unmemorable names on them?


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Specialty Grocery Branding

The specialty grocery channel grows increasingly competitive as sales skyrocket.
By Douglas J. Peckenpaugh
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Specialty grocery stores operating in gourmet, natural and organic product areas—and typically a tactical combination of all three—continue to capture more retail market share.


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In & Out of the Box

Yesterday Salt Was a Drug, Today Sugar Is the New Tobacco

By Tom Stephens
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Times are certainly changing. Many of us have been spending a lot of time reducing sodium levels in products. If we weren’t, we certainly should have been.


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Making Store Brands 'Special'

By Jim Wisner
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Why not have the best of both worlds?


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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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