Tactics

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 Schenectady, N.Y.-based Price Chopper’s director of corporate brands Mike DeJulio says end cap displays can be an effective and useful tool to promote private label products. 


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Tactics Watch - Pricing

Price Check

By Ed Finkel
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Here’s how to develop a pricing strategy for your private label products that reflects their value without leaving too much profit on the table.
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Tactics Watch SOURCING SUPPLIERS

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Quest For Quality
When it comes to finding a private label supplier, it’s important to take the right steps so you find the best fit for you.
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Tactics Watch: A three-pronged approach

By Piet Levy
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It’s a common conundrum: food retailers want to maximize private label sales but driving awareness requires marketing time and money.
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Tactics watch: Sign of the times

By Piet Levy
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Consumers need guidance for saving money and discovering products at the store.
So show them a sign.
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Trend watch: Creating an oasis

By Lynn Celmer
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The band America had it right with its song A Horse With No Name that, in singing about the desert, says: “there were plants and birds and rocks and things, there was sand and hills and rings.”
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Flexing into the Future

By Jordan Brandes
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Flexible packaging is moving into new private label categories, offering retailers more ways to attract consumer attention on-shelf.

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A Walk Down the Aisle- Deli

By Jordan Brandes
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Retailers are not using price tag comparisons between their private label deli case products and deli case national brands, report PLBuyer’s secret shoppers. Of the four stores chosen throughout the country for our secret visits, only one carried price tag comparisons in the deli case between private label and branded items.
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Tactics Watch: Brand Tiering

By Jordan Brandes
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A spat of private label introductions in early 2010 signal that retailers are diversifying their private label portfolios with new tiers that go beyond their traditional national brand equivalent offerings.

If you plan to join the rush, consider: How large does the line need to be? What will be the price points in relation to brand competitors? How does your company create a buzz about the new tier among consumers?

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Trend Watch: Social Media

By Lynn Celmer
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Social media is changing how consumers interact with brands and retailers. That spells a huge opportunity for retailers to incorporate a social media strategy into their private label marketing.
More and more food retailers are actively embracing social media and using it to connect with customers and share information about products.

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Multimedia

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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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