Tactics

Category Insights: Snacks & Candy

Craveable Store Brand Snacks and Candy

Private label chips, nuts, and candy offer boundless potential in terms of new flavors—and packaging design.

There’s no doubt about it—snacking continues to grow in America. While some consumers seek out healthy snacks, others still rely on old standards like potato chips, looking for new flavors to spice things up.


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Special Report: PLMA Preview

The 2013 PLMA Show Takes Shape

When 4,500-plus individuals from across the private label industry descend upon one location to interact, the future of the industry reveals itself.

PLMA’s 2013 Private Label Trade Show is expected to be the biggest yet, with more than 2,300 exhibit booths—surpassing last year’s record-breaking show—at the Donald E. Stephens Convention Center in Rosemont, Ill., from November 17–19.


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Exclusives: Consumer Survey

Consumer Attitudes Toward Online Grocery Shopping

This PLBuyer exclusive investigates current consumer perspectives on online grocery shopping with particular emphasis on private label.

Consumers are already accustomed to shopping online. But does that level of acceptance translate over to grocery items—and particularly store brand products?


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Doug's Drift

Success Through Simplicity

Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.


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Private Eye: Personal Care

Private Label Gets Personal

Our secret shoppers head to their local retailers to find out what’s happening in personal care.

Soap was a more than $4 billion category for the latest 52 weeks ending July 14, 2013, up 2 percent, according to IRI data.


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Focus on Digital

Who to Watch: The Best Store Brand Digital Marketers

Which retailers really understand how to maximize private label promotions through new media?


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Thinking Inside the Box

The Package!

No, it’s not a column about a wannabe New York City Mayor.


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Following The Buzz

Overextending Your Brand

As private label lines become more sophisticated, sometimes morphing into recognized brands, the question of what products to add to your lineup comes into question, especially for retailers with several private label tiers.


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Doug's Drift

Our 21st Century Retail Revolution

We have entered an age of significant change in the retail world. And as these seismic shifts take place, you need to ask yourself how your corner of private label will weather these changes.


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Focus on Retailers: Smart and Final

Smart And Final Revamps Value Tier Brand

Retailer taking advantage of expanded format stores to add private label products.

Smart and Final has been taking advantage of expanded-format stores to add private label products.


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Multimedia

Videos

Image Galleries

November 2014 New Non-Food Products

This month's new non-food product are bottles and hair care.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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