Tactics

International Store Brand Inspirations

Myriad retailers around the world merit study as U.S. companies seek creative approaches for growing their store brand businesses
June 30, 2014

As any cultural anthropologist worth their salt will tell you, the highly nuanced historical relationship between human societies and their surrounding environments factors greatly into evolutionary progress. In much the same way, the catalysts driving private label retail growth within key retail organizations in various countries around the world has created playing fields with distinctions—and category penetration—not yet seen in the United States.


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Focus on Digital

What Digital Looks Like Overseas

June 30, 2014

Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.


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Private Eye: Personal Care Potential

Our secret shoppers demonstrate how encouraging product sampling might increase store brand Personal Care penetration
June 30, 2014

Each month, we send out secret shoppers located in various parts of the country to investigate the real-world promotional and merchandising tactics employed by retailers across multiple channels.


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Bright Spots in Store Brand Cosmetics

Points of struggle and strength avail themselves in cosmetics
June 30, 2014

As private label struggles to gain traction in the cosmetics category, retailers are offering high-functioning and distinctive store brand products to remain competitive.


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PLBuyer Index: Days of Moderation and Balance

Rapid growth slows somewhat possibly indicating the beginning of a period of moderation
June 30, 2014

April’s 2014 4-week period that closed on April 20 give a fairly complete glimpse of how private label faired during the Easter holiday shopping period.


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Category Insights: Paper Products

Category Insight: Unique Private Label Paper

A focus on quality, innovative designs and national-brand-better performance helps private label paper products soar
June 30, 2014

Private label paper products have performed well over the past year, according to IRI, with dollar sales increases from last year in all categories but one—disposable cups—greater than the national brands.


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Private Label and National Brands - Today's Changing Retail Dynamics

Selected highlights from a recent PLBuyer panel discussion at FMI Connect as part of the Private Brands Summit
June 30, 2014

The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more effort into their private label lines, diversifying the types of products offered, getting more involved in the manufacturing process, and sometimes investing in marketing and advertising of private label to varying degrees.


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Doug's Drift

Private Label and National Brands - A Group Effort

June 30, 2014

As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.


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In & Out of the Box

Brands or Products? What Are We Building?

June 30, 2014

Are we brands or a series of comparative products with some unmemorable names on them?


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Specialty Grocery Branding

The specialty grocery channel grows increasingly competitive as sales skyrocket.
May 30, 2014

Specialty grocery stores operating in gourmet, natural and organic product areas—and typically a tactical combination of all three—continue to capture more retail market share.


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Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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Innovation

Which private label category is currently seeing the most innovation?
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