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The frozen food department accounted for $41 billion in sales in 2011, according to Nielsen records compiled for the 2012 PLMA Private Label Yearbook.
Which diaper brands parents elect to buy might be more up to their babies, surmised after the trial and error of seeking out which brands work for each child, but the recession brought on parents’ search for affordable options first, which has benefited private label brands in the subsequent years since.
When shoppers are looking to bake at home, private label is one of the first places they appear to turn.
The private label industry posted record high sales of more than $108 billion in 2012.
General Merchandise, as measured for the PLBuyer Index, consists of Household items, including batteries, coffee filters, hair accessories, kitchen storage, light bulbs, and office products, among others.
The U.S. nail color and care market fared well during the economic slump, a new report from Mintel, “Nail Color and Care -US, January 2013,” found, while private label nail polish removers benefited most.
A pair of reports issued Wednesday show the strength of digital and mobile couponing in retail channels in 2012, and expected growth in 2013.
Looking at the list as a whole, private label food categories had total dollar sales of roughly $11.2 billion.
Kimberly-Clark and Procter & Gamble continue to dominate the disposable baby products category, with 35.4 percent and 33.4 percent, respectively, of all category sales in 2010, according to a March 2011 report from Mintel International Group, Ltd.
Private label diaper sales are down, but there are some bright spots. The diaper and training pants category did not fare well during the late 2000s recession, and although private label offerings gained market share against the national brands, they face stiffer challenges than private label does in other categories.
This month’s new non-food products include Regenerating Eye Lifting Serum, Sensitive Skin Soap Bars, Cheddar Pet Food, Freezer-Grade Rollstock, and Cardboard Bottles.
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