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Today, customer experiences are vital to bringing shoppers into physical stores—and to keep them coming back.
Last year I bought a juicer. I’d been hearing about juicing everywhere and decided it was time to see for myself if this was truly the magic path to a healthier life.
In the dog days of summer, it seems only fair to take a closer look at performance of private label merchandise in the Frozen category.
The frozen food department accounted for $41 billion in sales in 2011, according to Nielsen records compiled for the 2012 PLMA Private Label Yearbook.
Which diaper brands parents elect to buy might be more up to their babies, surmised after the trial and error of seeking out which brands work for each child, but the recession brought on parents’ search for affordable options first, which has benefited private label brands in the subsequent years since.
When shoppers are looking to bake at home, private label is one of the first places they appear to turn.
The private label industry posted record high sales of more than $108 billion in 2012.
General Merchandise, as measured for the PLBuyer Index, consists of Household items, including batteries, coffee filters, hair accessories, kitchen storage, light bulbs, and office products, among others.
The U.S. nail color and care market fared well during the economic slump, a new report from Mintel, “Nail Color and Care -US, January 2013,” found, while private label nail polish removers benefited most.
This month’s new food products include Sugar-free Gum, Gluten-free Pizza, Vegetable Cups, Peppermint Cream Coffee, Thin Spaghetti Vegetable Pasta, Carneros Pinot Noir, Dark Chocolate Candy Cane Coffee, and Light Peppermint Ice Cream.
No brand is immune to crisis.
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