Omnichannel

Focus on Digital: Why Store Brand Retail Should Go Mobile

Just when we thought we were beginning to understand the online retail experience, it is evolving again.


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Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.

Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


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Focus on Digital

Dawn of the Virtually Unlimited Package

Until recently, product packaging hadn’t really changed much. Some visual branding and information that described what you were buying was all that was fit to print.


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Focus on Digital

Where Technology Is Leading Private Label

Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”


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Focus on Digital

Will We Burst the Store Brand Bubble?

Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.


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Focus on Digital

Store Brand Tactics for Social Media

Store brand manufacturers are at a disadvantage in reaching the consumer. What to do?

 In a recent interview with The Wall Street Journal, Procter & Gamble CEO A. G. Lafley said his company is now spending upward of 35% of its marketing budget on social and digital media—a whopping $1.5 billion!  


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Exclusives: Consumer Survey

Consumer Attitudes Toward Online Grocery Shopping

This PLBuyer exclusive investigates current consumer perspectives on online grocery shopping with particular emphasis on private label.

Consumers are already accustomed to shopping online. But does that level of acceptance translate over to grocery items—and particularly store brand products?


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Focus on Digital

Who to Watch: The Best Store Brand Digital Marketers

Which retailers really understand how to maximize private label promotions through new media?


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Doug's Drift

Our 21st Century Retail Revolution

We have entered an age of significant change in the retail world. And as these seismic shifts take place, you need to ask yourself how your corner of private label will weather these changes.


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Focus on Digital: Down the Road

What Are Customers Saying About Your Private Brand?

Do your customers talk about you outside your own social pages? Probably.

For years, if you wanted to find out about what your customers were thinking you could use the traditional research methods – mostly surveys and focus groups. And you could hire some panels for new products.


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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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