Technology Features

Focus on Digital: Down the Road

What Are Customers Saying About Your Private Brand?

Do your customers talk about you outside your own social pages? Probably.
August 14, 2013

For years, if you wanted to find out about what your customers were thinking you could use the traditional research methods – mostly surveys and focus groups. And you could hire some panels for new products.

Read More
Tactics Watch: National Brand Promotions

Direct Connect With Brand Promotions

August 28, 2012
The national brands are making direct connections with customers, and that is changing the way promotions are being structured as well.
Read More

Daymon Launches Private Brand App

May 22, 2012

Calling it the world’s first private brand mobile app, Daymon Worldwide on Tuesday announced that it would make iDaymon available for iPhone, iPad and Android platforms.

Read More
The Private Eye

The Digital Handbook

April 10, 2012
Here is PLBuyer’s annual look at the latest developments in a range of new technologies that can help retailers sell more private label products.
Read More

Consumers are noticing more ethnic PL items on shelf

March 30, 2012
Younger consumers are more likely to be buyers of ethnic private label foods than are those over 34 years of age, according to exclusive research done for PLBuyer by research firm Consumer Science.

Read More

Winn-Dixie comes out fighting

March 29, 2012
Jacksonville, Fla.-based Winn-Dixie Stores, Inc. has been knocked down, business-wise, more times than a punch-drunk club fighter.

Read More

Private label industry people to watch in 2012

March 28, 2012
PLBuyer editors believe these 10 people will face major challenges and/or have major impacts in the private label world during the coming year.
Read More

Six private label trends to watch in 2012

March 28, 2012
Where will the private label action be in 2012? What factors will impact how much private label you sell and to whom? PLBuyer consulted with industry experts and looked in its editors’ collective crystal ball to put together the following predictions and trends you need to know if you want to grow your private label sales and profits in 2012.
Read More

Private label year-in-review

March 28, 2012
Marketing like national brands came into vogue, as did more premium and more new product rollouts.
Read More

Tactics Watch: A three-pronged approach

March 28, 2012
It’s a common conundrum: food retailers want to maximize private label sales but driving awareness requires marketing time and money.
Read More



Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts


Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo


facebook_40px twitter_40px  youtube_40pxlinkedin_40px