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The prepared foods segment promises great things for retail in the coming years.
"In the private label world, dairy has always been the leader,” said Alan Hiebert, senior education coordinator for the International Dairy-Deli-Bakery Association (IDDBA).
PLMA’s 2014 Private Label Trade Show has come and gone, effectively energizing this industry through myriad conversations centered on strategies for the future, sampling and discussion of the scores of interesting new products profiled on the expo floor, and the insight conveyed by educational sessions and other speakers.
Once you move beyond the biggest revenue-driving beverage categories for private label—milk and water—a diverse playing field of opportunity opens itself to new degrees of innovation.
While many shoppers are looking for the old standards in the condiment aisles, there are some new items popping up, as well.
Multiple retail food categories perpetually jockey for position with foodservice, striving to communicate the merits of providing a restaurant-style experience at home while saving money. Few products face this proposition as acutely as frozen pizza.
In the past few years, retailers have had a chance to compete with national brands for baby business and prove their products are comparable to national brands—and sometimes are national brand better (NBB) options.
Private label dairy is big business, perennially posing strong competition to national brands, with milk alone garnering over $8 billion in sales each year.
What is your private brand’s story?
Regardless of the state of the economy, one thing holds true for most American consumers. We all could use more time in the day.
This month’s new food products include Sugar-free Gum, Gluten-free Pizza, Vegetable Cups, Peppermint Cream Coffee, Thin Spaghetti Vegetable Pasta, Carneros Pinot Noir, Dark Chocolate Candy Cane Coffee, and Light Peppermint Ice Cream.
No brand is immune to crisis.
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