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Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.
Store counts are up—approaching 150,000 U.S. units at the end of 2012, per NACS. And store formats are changing, often skewing in favor of larger footprints and clean, modern redesigns.
Last year I bought a juicer. I’d been hearing about juicing everywhere and decided it was time to see for myself if this was truly the magic path to a healthier life.
We have entered an age of significant change in the retail world. And as these seismic shifts take place, you need to ask yourself how your corner of private label will weather these changes.
Which diaper brands parents elect to buy might be more up to their babies, surmised after the trial and error of seeking out which brands work for each child, but the recession brought on parents’ search for affordable options first, which has benefited private label brands in the subsequent years since.
When shoppers are looking to bake at home, private label is one of the first places they appear to turn.
General Merchandise, as measured for the PLBuyer Index, consists of Household items, including batteries, coffee filters, hair accessories, kitchen storage, light bulbs, and office products, among others.
Although I’ve covered food in some respect for 20 years now, I’ve exclusively dedicated the last decade-plus to food’s life after harvest – the infinitely varied forms product manufacturers, chefs and others in the edible world lend to food ingredients en route to appeasing our ever-shifting dietary needs and desires.
Last summer, the publisher of PLBuyer, Todd Tamcsin, and I were kicking around ideas for ways we could push the industry forward. We knew we were the home for the best insights and news in private label, but we thought there might be something more we could do.
Spring sales of private label deli and frozen items were up this year from the same time in 2012. According to the most recent data from IRI, sales in both categories showed strong private label gains as share rose between 2 percent and 5 percent in each category from the previous year.
This month’s new non-food products include Regenerating Eye Lifting Serum, Sensitive Skin Soap Bars, Cheddar Pet Food, Freezer-Grade Rollstock, and Cardboard Bottles.
No brand is immune to crisis.
WILL YOU BE READY?
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