Marketing Features

Private Eye

Store Brand Dairy Deals

November 6, 2013

Private label dairy is big business, perennially posing strong competition to national brands, with milk alone garnering over $8 billion in sales each year.


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Thinking Inside the Box

Store Brand Guru Dave Nichol Remembered

November 6, 2013

Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.


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Focus on Digital

Will We Burst the Store Brand Bubble?

November 6, 2013

Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.


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Doug's Drift

Private Label's Big Show

November 6, 2013

The annual PLMA Show is taking place November 17–19 in the shadow of the great city of Chicago in Rosemont, Ill.


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Focus on Digital

Store Brand Tactics for Social Media

Store brand manufacturers are at a disadvantage in reaching the consumer. What to do?
October 2, 2013

 In a recent interview with The Wall Street Journal, Procter & Gamble CEO A. G. Lafley said his company is now spending upward of 35% of its marketing budget on social and digital media—a whopping $1.5 billion!  


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Thinking Inside the Box

A New Take on Innovation

October 2, 2013

"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.


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Exclusives: Consumer Survey

Consumer Attitudes Toward Online Grocery Shopping

This PLBuyer exclusive investigates current consumer perspectives on online grocery shopping with particular emphasis on private label.
October 2, 2013

Consumers are already accustomed to shopping online. But does that level of acceptance translate over to grocery items—and particularly store brand products?


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Doug's Drift

Success Through Simplicity

October 2, 2013

Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.


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Private Eye: Personal Care

Private Label Gets Personal

Our secret shoppers head to their local retailers to find out what’s happening in personal care.
September 12, 2013

Soap was a more than $4 billion category for the latest 52 weeks ending July 14, 2013, up 2 percent, according to IRI data.


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Focus on Digital

Who to Watch: The Best Store Brand Digital Marketers

September 12, 2013

Which retailers really understand how to maximize private label promotions through new media?


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Multimedia

Videos

Image Galleries

September 2013 New Non-Food Products

This month’s new non-food products include soft chews for dogs, bottle labeling technology, skin-care products, eyebrow razors, and baby-safe laundry detergent.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
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