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Private label dairy is big business, perennially posing strong competition to national brands, with milk alone garnering over $8 billion in sales each year.
Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.
Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.
The annual PLMA Show is taking place November 17–19 in the shadow of the great city of Chicago in Rosemont, Ill.
In a recent interview with The Wall Street Journal, Procter & Gamble CEO A. G. Lafley said his company is now spending upward of 35% of its marketing budget on social and digital media—a whopping $1.5 billion!
"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.
Consumers are already accustomed to shopping online. But does that level of acceptance translate over to grocery items—and particularly store brand products?
Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.
Soap was a more than $4 billion category for the latest 52 weeks ending July 14, 2013, up 2 percent, according to IRI data.
Which retailers really understand how to maximize private label promotions through new media?
This month’s new non-food products include soft chews for dogs, bottle labeling technology, skin-care products, eyebrow razors, and baby-safe laundry detergent.
No brand is immune to crisis.
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