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Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.
The annual PLMA Show is taking place November 17–19 in the shadow of the great city of Chicago in Rosemont, Ill.
In a recent interview with The Wall Street Journal, Procter & Gamble CEO A. G. Lafley said his company is now spending upward of 35% of its marketing budget on social and digital media—a whopping $1.5 billion!
"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.
Consumers are already accustomed to shopping online. But does that level of acceptance translate over to grocery items—and particularly store brand products?
Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.
Soap was a more than $4 billion category for the latest 52 weeks ending July 14, 2013, up 2 percent, according to IRI data.
Which retailers really understand how to maximize private label promotions through new media?
For years, if you wanted to find out about what your customers were thinking you could use the traditional research methods – mostly surveys and focus groups. And you could hire some panels for new products.
Those of us that watch sports tend are excited by the moment. Rush to the goal line! It’s always a good season for all things sport. Be it soccer, tennis, golf, baseball or football. Most of us are dedicated to the result.
This month’s new food products include Sugar-free Gum, Gluten-free Pizza, Vegetable Cups, Peppermint Cream Coffee, Thin Spaghetti Vegetable Pasta, Carneros Pinot Noir, Dark Chocolate Candy Cane Coffee, and Light Peppermint Ice Cream.
No brand is immune to crisis.
WILL YOU BE READY?
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