Merchandising Features

Private Label Cheese Makes its Mark

Select aspects of product positioning can help private label continue to slice into a greater share of the cheese market, including highlighting state of origin and quality metrics.


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Category Insights: Snacks

Store Brand Snack Culture

Store brand snacks like cookies and salty snacks are currently seeing growth through diversification.

While talk around better-for-you foods continues, a mix of healthy—and less-healthy—snacks is still popular in the snack category.


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Cover Story

Omnichannel: The New Path to Purchase

Omnichannel poses multiple challenges—and significant opportunities for private label.

Omnichannel is one of the hottest topics in retail today. Econsultancy describes it as “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.”


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Private Eye, Sauces: Store vs. National Brands

Our secret shoppers head to their local retailers to discover merchandising tactics related to private label sauces.

It seems private label sauce categories have plenty of room to grow. Meat sauce/marinade/glaze was up almost 15 percent to $41 million with only a 4 percent share, according to IRI data for the latest 52 weeks ending January 26, 2014.


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Exclusives: Merchandising Trends

Private Label Merchandising Today

As private label evolves, associated merchandising tactics must likewise change with the times.

 In order to gain current insight into the best merchandising practices for today’s private label retailers, Douglas J. Peckenpaugh, editor-in-chief of PLBuyer, sought perspective from Jeff Weidauer, vice president, marketing and strategy for Vestcom. 


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Inside Store Brand Paper and Plastic Products

Our secret shoppers head to their local retailers to discover details on paper and plastic goods.

Private label paper and plastic products boast remarkable shares, showing broad consumer acceptance, further backed by sales increases in each category our shoppers explored.


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Private Eye: Store Brand Snack Attack

Our secret shoppers head to their local retailers to find out what’s happening with snacks.

Private label nutritional snacks/trail mixes was up 16 percent to $425 million with a 32 percent share, according to SymphonyIRI Group data for the latest 52 weeks ending December 1, 2013.


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Focus on Digital: Why Store Brand Retail Should Go Mobile

Just when we thought we were beginning to understand the online retail experience, it is evolving again.


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Private Eye - Beverages

Private Label Pick-me-ups

Our secret shoppers head to their local retailers to find out what’s happening with beverages in both ready-to-drink and ready-to-brew products.

Both ready-to-brew and ready-to-drink (RTD) beverages are popular among consumers.


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Thinking Inside the Box

Private Label vs. Store Brand?

I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”


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Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

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