Merchandising Features

Inside Store Brand Paper and Plastic Products

Our secret shoppers head to their local retailers to discover details on paper and plastic goods.
By Jamie Grill-Goodman
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Private label paper and plastic products boast remarkable shares, showing broad consumer acceptance, further backed by sales increases in each category our shoppers explored.


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Private Eye: Store Brand Snack Attack

Our secret shoppers head to their local retailers to find out what’s happening with snacks.
By Jamie Grill-Goodman
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Private label nutritional snacks/trail mixes was up 16 percent to $425 million with a 32 percent share, according to SymphonyIRI Group data for the latest 52 weeks ending December 1, 2013.


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Focus on Digital: Why Store Brand Retail Should Go Mobile

By Jim Wisner
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Just when we thought we were beginning to understand the online retail experience, it is evolving again.


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Private Eye - Beverages

Private Label Pick-me-ups

Our secret shoppers head to their local retailers to find out what’s happening with beverages in both ready-to-drink and ready-to-brew products.
By Jamie Grill-Goodman
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Both ready-to-brew and ready-to-drink (RTD) beverages are popular among consumers.


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Thinking Inside the Box

Private Label vs. Store Brand?

By Tom Stephens
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I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”


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Focus on Digital

Dawn of the Virtually Unlimited Package

By Jim Wisner
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Until recently, product packaging hadn’t really changed much. Some visual branding and information that described what you were buying was all that was fit to print.


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Private Eye

Merchandising Private Label Condiments

Merchandising Private Label Condiments
By Jamie Grill-Goodman
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While many shoppers are looking for the old standards in the condiment aisles, there are some new items popping up, as well.


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Focus on Digital

Where Technology Is Leading Private Label

By Jim Wisner
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Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”


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Following the Buzz

Private Brands Contest Roundup

By Jamie Grill-Goodman
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Last December, I took a look at some of the contests retailers were running. With this issue arriving on the heels of PLMA’s 2013 Private Label Trade Show, it seems like a good idea to take another look, while the buzz and excitement for promoting private label products is still in high gear.


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Exclusives: Consumer Survey

Has Private Label’s Power Peaked?

How can retailers improve their private label business, positioning their store brands for renewed growth and consumer interest?
By Jonathan Asher
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Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.


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Multimedia

Videos

Image Galleries

August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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