Merchandising Features

Private label year-in-review

Marketing like national brands came into vogue, as did more premium and more new product rollouts.
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Walk Down the Aisle: Drinking in the beverage aisle

Retailers show an inconsistent strategy in marketing their private label beverage aisle offerings, report PLBuyer’s secret shoppers. Of the six stores chosen throughout the country for our secret shopper visits, no one element of in-store marketing was present in all the stores.
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Private Eye: PLBuyer's editorial board speaks out

PLBuyer’s editorial board expects to see more innovation, more niche lines and more marketing for private label in the coming year.
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Trend watch: Creating an oasis

The band America had it right with its song A Horse With No Name that, in singing about the desert, says: “there were plants and birds and rocks and things, there was sand and hills and rings.”
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To Your Health

Wellness-oriented shoppers are becoming a more potent buying power.  Experts describe how to best attract, and merchandise to, the sector.

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The Eco-Friendly Future

In an ever-changing market, anticipating trends can give retailers a competitive edge. That’s certainly true in the world of eco-friendly packaging where consumers increasingly are coming to expect packaging that does the minimal harm to their environment. 
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Packed with Private Label Potential

Opportunities exist for increased revenues from store-branded dairy products. Here’s how to navigate an uneven playing field.
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Not Just Whistling Dixie

Winn-Dixie Stores Inc. is working to remain relevant by expanding and enhancing its outlets and fresh offerings.
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Meijer Mines Fresh

Supercenter operator Meijer Inc. is positioning fresh as a competitive differentiator.
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Refrigerated Spotlight

A Cold Sector Heats Up

New flavors and healthier varieties are adding to the allure of refrigerated soups. Here’s how retailers can best leverage the changing sector dynamics.
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Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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