Merchandising Features

A Texas Two-Step

H.E. Butt Grocery Co. is leveraging price and freshness to lure shoppers to its H-E-B outlets.
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A Walk Down the Aisle - Deli

Meat the Truth

Our PLBuyer secret shoppers were a bit confused and didn’t find a lot of private label choices when it came to deli items.

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Consumers increasingly shop for specific retailer private labels

U.S. shoppers increasingly are likely to visit a food retailer specifically for its private label products, according to results of a new survey done in November, 2011, exclusively for PLBuyer by Consumer Science, a Dallas/Fort Worth-based research firm.
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A Walk Down the Aisle - Personal Care

Getting Personal

Some retailers need to put more emphasis on touting the lower prices of their private label personal care items. 

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A Fresh Food Fanatic

Wegmans Food Markets Inc. is mastering the merchandising of prepared foods.
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On Target

Target Corp. is becoming a more active marketer of fresh foods. Analysts say the mass-merchandiser is headed in the right direction, but challenges to success remain.
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Frozen Spotlight

Frozen Goes Healthy

Growing shopping interest in healthy eating is leading to the launch of more better-for-you frozen offerings.
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Special Report

Cup of Convenience

Private label is an opportunity area for convenience stores that are willing to make a commitment to executing the right strategy.
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Merchandising Report: Dairy

Like No Udder

Each month, PLBuyer brings you a different Merchandising Report, which will give you a snapshot of private label ads and key facts for a particular category or product segment.
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A Walk Down the Aisle: BAKERY

From Dough to Dough Compared to last year, food retailers still have some work to do when it comes to displaying and marketing their private
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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

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