Merchandising Features

Focus on Digital

Where Technology Is Leading Private Label

Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”


Read More
Following the Buzz

Private Brands Contest Roundup

Last December, I took a look at some of the contests retailers were running. With this issue arriving on the heels of PLMA’s 2013 Private Label Trade Show, it seems like a good idea to take another look, while the buzz and excitement for promoting private label products is still in high gear.


Read More
Exclusives: Consumer Survey

Has Private Label’s Power Peaked?

How can retailers improve their private label business, positioning their store brands for renewed growth and consumer interest?

Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.


Read More
Private Eye

Store Brand Dairy Deals

Private label dairy is big business, perennially posing strong competition to national brands, with milk alone garnering over $8 billion in sales each year.


Read More
Thinking Inside the Box

Store Brand Guru Dave Nichol Remembered

Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.


Read More
Focus on Digital

Will We Burst the Store Brand Bubble?

Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.


Read More
Doug's Drift

Private Label's Big Show

The annual PLMA Show is taking place November 17–19 in the shadow of the great city of Chicago in Rosemont, Ill.


Read More
Private Eye: OTC

Cold Season Approaches

Our secret shoppers head to their local retailers to find out what’s happening in the OTC aisles.

Private label cough syrup rose more than 16 percent to almost $127 million, with a 36 percent share of the category, according to SymphonyIRI Group data for the latest 52 weeks ending August 11, 2013.


Read More
Focus on Digital

Store Brand Tactics for Social Media

Store brand manufacturers are at a disadvantage in reaching the consumer. What to do?

 In a recent interview with The Wall Street Journal, Procter & Gamble CEO A. G. Lafley said his company is now spending upward of 35% of its marketing budget on social and digital media—a whopping $1.5 billion!  


Read More
Thinking Inside the Box

A New Take on Innovation

"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.


Read More

Multimedia

Videos

Image Galleries

November 2014 New Non-Food Products

This month's new non-food product are bottles and hair care.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace