Merchandising Features

Walk Down the Aisle: Frozen Foods

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Private label innovation is largely lacking in frozen foods, experts say. And PLBuyer’s secret shoppers found little price difference between PL and national brands, a potential turn-off to buying private label items here.
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Family Dollar Goes Gourmet

By Lynn Celmer
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By using warm, vibrant colors on its private label packaging and investing in an extensive marketing campaign, Family Dollar has managed to post big private label sales gains and provide lessons others can use.
 
In the ultra competitive, ever-changing retail landscape, Matthews, N.C.-based discount retailer Family Dollar has zigged while others have zagged.


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Deal or No Deal

By Lynn Celmer
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Shoppers at all income levels are looking for deals And in food shopping today, that increasingly means that shoppers expect coupons. Yet overall, couponing activity for store brands is underdeveloped, experts say.

Retailers may feel their private label products already offer value to consumers; however, coupon users like the thrill-of-the-hunt experience that coupon savings offer. Given the explosion of coupons being offered electronically, on mobile devices and via other means, store brands should be represented in the mix. By offering store brand coupons, retailers have the opportunity to influence purchase decisions and drive brand affinity to their private label products.
 

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Walk Down The Aisle: Non-Food Groceries

By Jordan Brandes
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Retailers must put more emphasis into on-shelf comparisons for private label non-food items. Read what else PLBuyer's secret shoppers found that can help you improve your PL sales.
 
Retailers must put more of a focus on promoting non-food items both in-store and on the shelves, report PLBuyer’s secret shoppers. Of the three stores visited across the country by our secret shoppers this month, none had on-shelf price comparisons and only one had any kind of in-store private label advertising in the non-food aisle of the store.

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Message From Canada

By Lynn Celmer
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While Canada has been a private label hot spot in the past, PL market share has dropped there for six consecutive years. Here’s why, and what U.S. retailers can learn from the Canadian private label experience.

 

Although private label can be found in every household in Canada, private label market share has remained relatively static over the past year as national brands have met Canadians’ thirst for value by driving more sales through feature pricing, according to The Rise of the Value-Conscious Shopper, a Nielsen global private label report.

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SKU Rationalization

By Jordan Brandes
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Running a store is like building a good baseball team. A lot of people, or in this case, products, try out but not everyone makes the cut. That is where SKU rationalization comes into play. An analytical process, SKU (stock-keeping unit) rationalization determines which items need to be added, removed or kept on the shelves.

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Flexing into the Future

By Jordan Brandes
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Flexible packaging is moving into new private label categories, offering retailers more ways to attract consumer attention on-shelf.

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Private Eye Looks at HBC Aisle

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Industry experts sat down with PLBuyer at two ECRM spring conferences to discuss how 2011 is shaping up for private label. They were upbeat, read why.
 
Editor’s Note: PLBuyer reached out to attendees at two recent events held by ECRM (Efficient Collaborative Retail Marketing) to discuss current issues in the private label world. What follows are edited transcripts of those two industry roundtables, one held at an ECRM event in April targeted at the food segment and the other at a May ECRM event targeted at the health and beauty care segment. The HBC roundtable discussion starts here, see page 10 for the food discussion.
 

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Private Eye

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Where’s the In-store PL Marketing?
 
That’s a question PLBuyer’s editorial board addresses, along with a host of others about private label sales, in this quarter’s virtual roundtable. Read what they think about consumers’ attitudes and private label sales.

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Walking the Private Label-National Brands Tight Rope

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Finding the optimum mix of PL and national brands is like walking a tightrope. One wrong step and you drive away customers-or lose millions in national brand promotional dollars. Here are tips for successfully navigating that high wire and growing your bottom line.

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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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