Shoppers at all income levels are looking for deals And in food shopping today, that increasingly means that shoppers expect coupons. Yet overall, couponing activity for store brands is underdeveloped, experts say.
Retailers may feel their private label products already offer value to consumers; however, coupon users like the thrill-of-the-hunt experience that coupon savings offer. Given the explosion of coupons being offered electronically, on mobile devices and via other means, store brands should be represented in the mix. By offering store brand coupons, retailers have the opportunity to influence purchase decisions and drive brand affinity to their private label products.