Product Development

Thinking Inside the Box

Strategic Seasonal Store Brand Sales

Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?


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Cover Story

The Top 10 Trends in Private Label

Several targeted approaches to product development—including natural, storytelling, nostalgia and more—will help feed private label’s growth across a diverse set of food and non-food categories over the next year and beyond.

What is your private brand’s story?


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Doug's Drift

Success Through Simplicity

Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.


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Thinking Inside the Box

The Package!

No, it’s not a column about a wannabe New York City Mayor.


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Following The Buzz

Overextending Your Brand

As private label lines become more sophisticated, sometimes morphing into recognized brands, the question of what products to add to your lineup comes into question, especially for retailers with several private label tiers.


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Special Report - Focus On Packaging

Mass Appeal

Consumers say private label products look better than name brand counterparts when it comes to the packaging.


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Thinking Inside the Box

The Time To Wow is Now

I was recently at the PLMA roundtable discussing new product development.

Not long ago, we had clients here in our home base of Toronto for a whole week doing workshops on NPD.
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What to expect at 2011 PLMA show

Douglas Merrill, a former chief information officer and vice president with search giant Google, and Harry Balzer, chief industry analyst with food research firm NPD Group, will deliver keynote addresses at this year’s Private Label Manufacturers Association show in Chicago Nov. 13 through Nov. 15.

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The ethnic market at home

Most marketers and manufacturers have a sense that the U.S. Hispanic market is on the rise.  This phenomenon has been happening in a major way for the last 25 years.


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South of the border

Ask the experts about the state of private label in Latin America and what you’ll hear will sound much like what you might have heard in the United States 30 years ago.

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Multimedia

Videos

Image Galleries

November 2014 New Non-Food Products

This month's new non-food product are bottles and hair care.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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