Product Development

Thinking Inside the Box

Strategic Seasonal Store Brand Sales

By Tom Stephens
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Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?


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Cover Story

The Top 10 Trends in Private Label

Several targeted approaches to product development—including natural, storytelling, nostalgia and more—will help feed private label’s growth across a diverse set of food and non-food categories over the next year and beyond.
By Douglas J. Peckenpaugh
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What is your private brand’s story?


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Doug's Drift

Success Through Simplicity

By Douglas J. Peckenpaugh
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Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.


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Thinking Inside the Box

The Package!

By Tom Stephens
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No, it’s not a column about a wannabe New York City Mayor.


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Following The Buzz

Overextending Your Brand

By Jamie Grill-Goodman
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As private label lines become more sophisticated, sometimes morphing into recognized brands, the question of what products to add to your lineup comes into question, especially for retailers with several private label tiers.


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Special Report - Focus On Packaging

Mass Appeal

By Chris Freeman
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Consumers say private label products look better than name brand counterparts when it comes to the packaging.


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Thinking Inside the Box

The Time To Wow is Now

By Tom Stephens
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I was recently at the PLMA roundtable discussing new product development.

Not long ago, we had clients here in our home base of Toronto for a whole week doing workshops on NPD.
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What to expect at 2011 PLMA show

By John N. Frank
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Douglas Merrill, a former chief information officer and vice president with search giant Google, and Harry Balzer, chief industry analyst with food research firm NPD Group, will deliver keynote addresses at this year’s Private Label Manufacturers Association show in Chicago Nov. 13 through Nov. 15.

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The ethnic market at home

By Stephen Palacios
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Most marketers and manufacturers have a sense that the U.S. Hispanic market is on the rise.  This phenomenon has been happening in a major way for the last 25 years.


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South of the border

By John N. Frank
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Ask the experts about the state of private label in Latin America and what you’ll hear will sound much like what you might have heard in the United States 30 years ago.

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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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