Product Development

Doug's Drift

Keeping Private Label Ahead of the Curve

By Douglas J. Peckenpaugh
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An instrumental factor in continually driving private label business forward is maintaining the current base of store brand shoppers cultivated through the years, while expanding that base as economic conditions improve.


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Doug's Drift

Private Label & National Brands - Can't We All Just Get Along?

By Douglas J. Peckenpaugh
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Retail has seen significant change in the emphasis placed by retailers and consumers on private label.


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In & Out of the Box: Time to Freshen Up Your Passport

By Tom Stephens
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While Stephens has long said that thinking “inside the box” is often appropriate, since answers to 90 percent of retail problems can be found inside the four walls of the store, the new title for his regular column includes that remaining 10 percent. In today’s retail world, we all live “In & Out of the Box.” —DJP


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Category Insights—Store Brand Breakfast Is Served

When it comes to breakfast, private label hasn’t been resting on its laurels—but innovation must continue in order to see more category penetration.
By Douglas J. Peckenpaugh
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The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.


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Retailer of the Year: Whole Foods Market

Whole Foods, the 2014 PLBuyer Retailer of the Year, continues to make unprecedented moves in its private labels and overall branding, fueling growth.
By Douglas J. Peckenpaugh
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Whole Foods Market might only currently sit at No. 30 on the PLBuyer Top 35 Private Label Retailers list, but this landmark retailer continues to make moves that will add significant momentum to its business—most notably in the areas of private label and overall retailer branding.


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Category Insights: Growing Frozen Store Brand Appetizer Sales

Ethnic, upscale and healthier products help differentiate the range of available frozen store brand appetizers.
By Douglas J. Peckenpaugh
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According to the September 2013 “Frozen Food Market” report from Transparency Market Research, the global frozen food market is projected to reach $293.75 billion by 2019, up from $224.74 billion in 2012.


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The 2014 Category Colonel Awards—New & Improved!

By Douglas J. Peckenpaugh
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Those of us who make the retail world our home are more than familiar with the product tagline, “New & Improved!” The eye-catching phrase quickly grabs shopper attention as an indicator of change. But the degree of difference between old and new can land anywhere on the reformulation spectrum, from minor tweaks to a complete product overhaul.


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Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.
By Douglas J. Peckenpaugh
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Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


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Cover Story

Store Brand Beverage Trends

Beverage innovation related to K-cup concept extensions, upscale cold-pressed juices, sparkling waters, and next-generation sodas pose multiple opportunities for private label.
By Douglas J. Peckenpaugh
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Once you move beyond the biggest revenue-driving beverage categories for private label—milk and water—a diverse playing field of opportunity opens itself to new degrees of innovation.


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Category Insights: Pizza

Private Brand Pizza Inspirations

Retailers will find pizza inspiration in today’s competitive foodservice market—as well as in the products foodservice companies bring to the freezer case.
By Douglas J. Peckenpaugh
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Multiple retail food categories perpetually jockey for position with foodservice, striving to communicate the merits of providing a restaurant-style experience at home while saving money. Few products face this proposition as acutely as frozen pizza.


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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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