Retailer Features

Where's my ice cream?

Officials at Ellis Island served ice cream to newly arrived immigrants, ensuring that they received the quintessential all-American welcome. Today, even as the American electorate grows increasingly divided, Americans stand united in one firm belief: when it comes to ice cream and frozen novelties, they want to be indulged.

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Piece by piece

Thomas Jefferson once famously said, “I’m a great believer in luck, and I find the harder I work the more I have of it.” Jefferson may be on to something there-the harder retailers work at bringing customers into the private label fold, the more luck they seem to have at increasing profits and gaining a bevy of new consumers.

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All mixed up

Ever since women joined the work force in large numbers three decades ago the question, “What’s for dinner?” has prompted many a mad scramble for family cooks. Today’s busy shoppers, though, have a lot more options than that first wave of harried two-earner households who could count on little besides Hamburger Helper to save the day.

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A consumer gut check

Consumers are becoming more educated about solutions for gastrointestinal discomfort. Retailers are on the trend, contracting with private label manufacturers of constipation, diarrhea and fiber aids to increase their offerings of PL digestive aids.

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Brushing up

The color cosmetics category, after flat sales from 2007 through 2009, is inching its way to recovery, despite a slow economy and lingering recessionary attitudes among its key female consumers.

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Are PL condiments in a pickle?

Today’s eat-at-home trend, coupled with the popularity of food-based television and TV cooking shows, have translated into sales growth for the $5.6 billion in annual sales condiment category.

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Alternative route

The down economy of the past few years has given private label alternative beverage brands a greater foothold among consumers to the point where, today, they’re trying to become permanent alternatives through a mix value and taste.

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Walk Down the Aisle: It's in the bag

PLBuyer secret shoppers sent to four stores across the country in late summer found more private label produce offerings than they did branded produce.

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The ethnic market at home

Most marketers and manufacturers have a sense that the U.S. Hispanic market is on the rise.  This phenomenon has been happening in a major way for the last 25 years.

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South of the border

Ask the experts about the state of private label in Latin America and what you’ll hear will sound much like what you might have heard in the United States 30 years ago.

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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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