Retailer Features

Private Eye Looks at HBC Aisle

Industry experts sat down with PLBuyer at two ECRM spring conferences to discuss how 2011 is shaping up for private label. They were upbeat, read why.
 
Editor’s Note: PLBuyer reached out to attendees at two recent events held by ECRM (Efficient Collaborative Retail Marketing) to discuss current issues in the private label world. What follows are edited transcripts of those two industry roundtables, one held at an ECRM event in April targeted at the food segment and the other at a May ECRM event targeted at the health and beauty care segment. The HBC roundtable discussion starts here, see page 10 for the food discussion.
 

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Private Eye

Where’s the In-store PL Marketing?
 
That’s a question PLBuyer’s editorial board addresses, along with a host of others about private label sales, in this quarter’s virtual roundtable. Read what they think about consumers’ attitudes and private label sales.

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Making Over the Most Important Meal of the Day

The new consumer, more frugal than American shoppers of the past, is increasingly turning to private label breakfast foods when eating that first meal of the day at home.

“As the economy continues its slow upward march, consumers remain quite conservative,” says Susan Viamari, editor of the monthly Times & Trends at research firm SymphonyIRI Group, Chicago. “And many are telling us that they will continue to embrace the money-saving strategies they have been using even after the economy fully recovers.”

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Don't Cry in Your Diapers

The good news or the bad first?

The bad news is that data from Chicago-based SymphonyIRI Group indicates a 2.8 percent drop in dollar sales and a 3 percent drop in units sold for the total diaper category (which includes disposable diapers and disposable training pants) for the 52 weeks ended Feb. 20, 2011. SymphonyIRI’s data include supermarkets, mass merchandiser outlets but exclude Wal-Mart.

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A Walk Down the Aisle- Deli

Retailers are not using price tag comparisons between their private label deli case products and deli case national brands, report PLBuyer’s secret shoppers. Of the four stores chosen throughout the country for our secret visits, only one carried price tag comparisons in the deli case between private label and branded items.
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Walking the Private Label-National Brands Tight Rope

Finding the optimum mix of PL and national brands is like walking a tightrope. One wrong step and you drive away customers-or lose millions in national brand promotional dollars. Here are tips for successfully navigating that high wire and growing your bottom line.

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Private Eye

Is the New Consumer Still Out There?

While many consumers turned to private label during the economic downturn, it’s up to retailers to keep them coming back for more.
 
No matter who you ask or which research study you read, widespread consensus surfaces that constraint and resourcefulness are the new norms in grocery shopping. Given the still less-than-robust economy, a tight consumer credit market and sluggish consumer confidence, Americans have changed the way they shop.

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Tactics Watch: Brand Tiering

A spat of private label introductions in early 2010 signal that retailers are diversifying their private label portfolios with new tiers that go beyond their traditional national brand equivalent offerings.

If you plan to join the rush, consider: How large does the line need to be? What will be the price points in relation to brand competitors? How does your company create a buzz about the new tier among consumers?

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Trend Watch: Social Media

Social media is changing how consumers interact with brands and retailers. That spells a huge opportunity for retailers to incorporate a social media strategy into their private label marketing.
More and more food retailers are actively embracing social media and using it to connect with customers and share information about products.

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Opening Up and Saying Ahh...

Adult human beings have, on average, 32 teeth. Now, one could look at that number and see 32 different products to take care of each and every one of those chompers, but savvy private label manufacturers and retailers know that, when it comes to oral care, you need to look at 32 teeth, plus the one mouth where they reside. And taking care of all that happens regardless of the seasonal calendar that can impact sales of so many other private label products.

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Multimedia

Videos

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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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