Retailer Features

Don't Cry in Your Diapers

By Anne-Marie Kennedy
No Comments
The good news or the bad first?

The bad news is that data from Chicago-based SymphonyIRI Group indicates a 2.8 percent drop in dollar sales and a 3 percent drop in units sold for the total diaper category (which includes disposable diapers and disposable training pants) for the 52 weeks ended Feb. 20, 2011. SymphonyIRI’s data include supermarkets, mass merchandiser outlets but exclude Wal-Mart.

Read More

A Walk Down the Aisle- Deli

By Jordan Brandes
No Comments
Retailers are not using price tag comparisons between their private label deli case products and deli case national brands, report PLBuyer’s secret shoppers. Of the four stores chosen throughout the country for our secret visits, only one carried price tag comparisons in the deli case between private label and branded items.
Read More

Walking the Private Label-National Brands Tight Rope

No Comments
Finding the optimum mix of PL and national brands is like walking a tightrope. One wrong step and you drive away customers-or lose millions in national brand promotional dollars. Here are tips for successfully navigating that high wire and growing your bottom line.

Read More

Private Eye

By Lynn Celmer
No Comments
Is the New Consumer Still Out There?

While many consumers turned to private label during the economic downturn, it’s up to retailers to keep them coming back for more.
 
No matter who you ask or which research study you read, widespread consensus surfaces that constraint and resourcefulness are the new norms in grocery shopping. Given the still less-than-robust economy, a tight consumer credit market and sluggish consumer confidence, Americans have changed the way they shop.

Read More

Tactics Watch: Brand Tiering

By Jordan Brandes
No Comments
A spat of private label introductions in early 2010 signal that retailers are diversifying their private label portfolios with new tiers that go beyond their traditional national brand equivalent offerings.

If you plan to join the rush, consider: How large does the line need to be? What will be the price points in relation to brand competitors? How does your company create a buzz about the new tier among consumers?

Read More

Trend Watch: Social Media

By Lynn Celmer
No Comments
Social media is changing how consumers interact with brands and retailers. That spells a huge opportunity for retailers to incorporate a social media strategy into their private label marketing.
More and more food retailers are actively embracing social media and using it to connect with customers and share information about products.

Read More

Opening Up and Saying Ahh...

By Molly V. Strzelecki
No Comments
Adult human beings have, on average, 32 teeth. Now, one could look at that number and see 32 different products to take care of each and every one of those chompers, but savvy private label manufacturers and retailers know that, when it comes to oral care, you need to look at 32 teeth, plus the one mouth where they reside. And taking care of all that happens regardless of the seasonal calendar that can impact sales of so many other private label products.

Read More

Secrets to Battery Success

By Kate Parham
No Comments
As the country recovers from one of the worst recessions in history, Americans are looking for stability, for something that will last, in everything from the stock market to the batteries in their digital cameras.
So it comes as no surprise that private label zinc air batteries, those used in electronic vehicles, hearing aids and cameras, saw a 5.17 percent increase in dollar sales for the 52 weeks ended Feb. 20, 2011, according to Chicago-based research firm SymphonyIRI Group. “Although the hearing aid segment by comparison is small, it continues to grow at a double digit rate annually,” says John Yannuzzi, vice president corporate brands at Powermax Battery, a Rancho Cucamonga, Calif.-based battery maker.
This also coincides with another new trend in batteries: online sales. “The newest [thing] in batteries is the availability of products online by specialty battery Web sites,” says Elliott Alexander, president of Miami-based Micropower Battery Co which runs Web site Microbattery.com. “Online sales are bringing a much broader variety of brands and lower prices to consumers, commonly 50 to 70 percent cheaper than traditional walk-in retail outlets.”

Read More

The ABCs of Reaching Gen X and Gen Y with Private Label

By Lynn Celmer
No Comments
Younger consumers are poised to lead the economic recovery. Retailers need to adapt their private label plans and approaches to appeal to them. To do that, first learn their shopping habits and their wants.

Read More

Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px