Retailer Features

Private label year-in-review

Marketing like national brands came into vogue, as did more premium and more new product rollouts.
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Walk Down the Aisle: Drinking in the beverage aisle

Retailers show an inconsistent strategy in marketing their private label beverage aisle offerings, report PLBuyer’s secret shoppers. Of the six stores chosen throughout the country for our secret shopper visits, no one element of in-store marketing was present in all the stores.
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Tactics Watch: A three-pronged approach

It’s a common conundrum: food retailers want to maximize private label sales but driving awareness requires marketing time and money.
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Private Eye: PLBuyer's editorial board speaks out

PLBuyer’s editorial board expects to see more innovation, more niche lines and more marketing for private label in the coming year.
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Category review: The paper chase

Sales of paper products - a staple in the majority of U.S. households that includes everything from paper towels, to facial tissue, to toilet paper - proved to be nearly recession-proof from 2008 to 2010.
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PLBuyer's 2011 Design Excellence Award winners

PLBuyer recently announced that winners have been selected in 14 individual product categories for its first Design Excellence Awards. A Best of Show winner, Sam’s Club, also was named.Winners were
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Retailer of the Year: Picture perfect

Pop Quiz for anyone who’s been watching the world of food marketing: who made it into the Guinness Book of World records in 2011 for the world’s longest picnic table? The answer is Pleasanton, Calif.-based Safeway, North America’s third largest private label retailer on PLBuyer’s list of top 35 PL retailers.

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Trend watch: Creating an oasis

The band America had it right with its song A Horse With No Name that, in singing about the desert, says: “there were plants and birds and rocks and things, there was sand and hills and rings.”
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A Near-Purr-fect PL Market

Private label pet care is leading the way and fetching big consumer dollars.
The furry, feathered and four-legged family members of U.S. households are still as pampered as ever with high-end items ranging from gourmet treats to digitized collars, designer shampoo and spa treatments.  Despite some slow growth due to the recession in 2010, the pet products category overall is poised for expansion as owners continue to demand quality, healthy products for their companion animals, category watchers agree.

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A Healthy Pour

Private label oils, vinegars and salad dressings are rolling out new, healthier offerings to attract diet conscious consumers.
Say what you will about the popular NBC program The Biggest Loser, you have to admit the show not only gets results but also has helped spark a health and fitness trend across America. While most consumers wouldn’t want buff trainers incessantly yelling over their shoulders as they trot down a grocery aisle, there’s a good chance that the echoes of Loser healthy eating advice are following them in and out of the food retailers as well.

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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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