Retailer Features

Regional Royalty

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Competition in the U.S. supermarket industry has never been greater. Here are some of the regional retailers that have successfully found a way to compete with the mega-retailers and use private label in doing so.

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Exclusive PLBuyer Consumer Survey

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New research done exclusively for PLBuyer confirms that a brand being out of stock may be the best motivator for getting shoppers to buy private label instead.

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Category review: PL fills void left by national brands

By Kelly Shermach
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Private label pain remedies, while more often than not simply me-toos to national brands, are feeling no pain these days. Indeed, sales are up as recalls clear shelves of national brands and consumers who try private label find those offerings effective and lower priced than the brands they once bought.

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Category review: Rolling in dough

By Jeff Banowetz
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Calling something white bread has been an insult for decades. It became synonymous with something that’s bland and uncreative. America finally has taken the hint.
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Private label industry people to watch in 2012

By John N. Frank
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PLBuyer editors believe these 10 people will face major challenges and/or have major impacts in the private label world during the coming year.
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Six private label trends to watch in 2012

By Jordan Brandes
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Where will the private label action be in 2012? What factors will impact how much private label you sell and to whom? PLBuyer consulted with industry experts and looked in its editors’ collective crystal ball to put together the following predictions and trends you need to know if you want to grow your private label sales and profits in 2012.
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Private label year-in-review

By Lynn Celmer
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Marketing like national brands came into vogue, as did more premium and more new product rollouts.
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Walk Down the Aisle: Drinking in the beverage aisle

By Jordan Brandes
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Retailers show an inconsistent strategy in marketing their private label beverage aisle offerings, report PLBuyer’s secret shoppers. Of the six stores chosen throughout the country for our secret shopper visits, no one element of in-store marketing was present in all the stores.
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Tactics Watch: A three-pronged approach

By Piet Levy
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It’s a common conundrum: food retailers want to maximize private label sales but driving awareness requires marketing time and money.
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Private Eye: PLBuyer's editorial board speaks out

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PLBuyer’s editorial board expects to see more innovation, more niche lines and more marketing for private label in the coming year.
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Multimedia

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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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