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In the dog days of summer, it seems only fair to take a closer look at performance of private label merchandise in the Frozen category.
As private label lines become more sophisticated, sometimes morphing into recognized brands, the question of what products to add to your lineup comes into question, especially for retailers with several private label tiers.
We have entered an age of significant change in the retail world. And as these seismic shifts take place, you need to ask yourself how your corner of private label will weather these changes.
The private label industry posted record high sales of more than $108 billion in 2012.
Rite-Aid and Walgreens led the way among retailers cutting back on private label promotions last week, according to a report exclusively for PLBuyer’s eReport from Chicago-based market research firm Market Track.
Publix did an about face in private label promotions for the Fourth of July holiday this year, according to an exclusive study for PLBuyer’s eReport from Chicago-based Market Track Inc.
Private label sales for the four weeks ending June 16 continued their steady progression up, even as they remain behind sales a year earlier, according to the PLBuyer Index, presented by IRI and Retail Systems Research.
Heading into the holiday weekend, a majority of retailers studied by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport cut back on private label promotions from the same time a year ago.
The latest annual report from the National Association of Convenience Stores shows record sales again in 2012, driven by increases in fuel and in-store sales.
This month’s new non-food products include Regenerating Eye Lifting Serum, Sensitive Skin Soap Bars, Cheddar Pet Food, Freezer-Grade Rollstock, and Cardboard Bottles.
No brand is immune to crisis.
WILL YOU BE READY?
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