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From expanding their presence into fresh to connecting consumers with their private brands via social media, chain drugstores have been up to quite a bit in the past year.
To help promote trial and awareness of their private labels, more and more retailers are turning to in-store sampling.
Our PLBuyer secret shoppers were a bit confused and didn’t find a lot of private label choices when it came to deli items.
The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.
No brand is immune to crisis.
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