Cover Story - Dollar Store Report

Ringing Up The Sales

Consumables, Private Label Drive Dollar Channel Growth
September 13, 2012
As the U.S. economy plunged into recession in 2008 and consumers began looking for value offerings in different retail areas, a renaissance in the dollar store channel already was under way.

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Special Report - Supervalu

Can Essential Everyday Carry The Torch For Supervalu?

September 13, 2012
The flagship private brand for Supervalu will double in product size by the end of fiscal 2013. Will it be enough for the struggling retailer?
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Merchandising Report - Pet Products

Taking Care Of The Family Pets

September 13, 2012
This issue looks at what is happening in pet products.
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A Walk Down the Aisle - Breakfast

Breakfast of Champions

September 13, 2012
The breakfast aisle seems to offer consumers quite a bit of choices when it comes to private label these days. Read what else our secret shoppers found that can help you sell more PL breakfast items.
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Private Eye

Corner Office Perspective

September 13, 2012
Longo's Koss says differentiation is imperative today.
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Cover Story - Anatomy of PL Branding

Anatomy of Private Label Branding

August 28, 2012
Like the human body, when it comes to private label branding, there are many parts and pieces that need to work together to function properly.
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Private Eye

Loyalty Cards Could Spur Private Label Purchases

August 28, 2012
New research done exclusively for PLBuyer finds that loyalty cards could entice some customers to buy more private label products.
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Cover Story - Chain Drugstores

Prescription for Success

July 11, 2012

From expanding their presence into fresh to connecting consumers with their private brands via social media, chain drugstores have been up to quite a bit in the past year.

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Tactics Watch - Sampling

Just a Taste

June 15, 2012

To help promote trial and awareness of their private labels, more and more retailers are turning to in-store sampling.

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A Walk Down the Aisle - Deli

Meat the Truth

June 15, 2012

Our PLBuyer secret shoppers were a bit confused and didn’t find a lot of private label choices when it came to deli items.

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Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
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