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From expanding their presence into fresh to connecting consumers with their private brands via social media, chain drugstores have been up to quite a bit in the past year.
To help promote trial and awareness of their private labels, more and more retailers are turning to in-store sampling.
Our PLBuyer secret shoppers were a bit confused and didn’t find a lot of private label choices when it came to deli items.
Consumers say private label products look better than name brand counterparts when it comes to the packaging.
The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.
Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.
The May 2013 Issue of Private Label Buyer includes a cover story on deli choices, as well as Category Insights on milk and juice and cheese products. Check it out today!
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