Category Reviews

PLBuyer Index

PLBuyer Index: Spotlight on General Merchandise

General Merchandise has posted a considerable turnaround. As of the 52-week period ending June 16, 2013, it currently resides at 92.7.
August 14, 2013

 General Merchandise, as measured for the PLBuyer Index, consists of Household items, including batteries, coffee filters, hair accessories, kitchen storage, light bulbs, and office products, among others.  

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Private Label Cereals Beat National Brands in Taste Test

August 7, 2013
Market Pantry Frosted Shredded Wheat from Target and Great Value Raisin Bran from Walmart beat national brands in a recent Consumer Reports test.
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Category Insights: Coffee and Tea

Single-Serve Coffee Ready To ‘Explode’

Private Label Makes Rapid Inroads In Single-Serve Segment
March 14, 2013

Between coffee and tea, Chicago-based SymphonyIRI Group said the categories brought in more than $11 billion in sales in 2012.

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Category Insights: Breakfast Foods

Rise and Shine

PLBuyer takes a look at the private label products that make up what a new Mintel report says is a 19 percent share of breakfast foods sales, with dollar sales up 4.3 percent from 2011.
March 14, 2013

As National School Breakfast Week occurs this month (March 4-8), undoubtedly many parents will contemplate how important breakfast is for their children and themselves.

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Category Review - Packaged Meat

Where's The Beef?

September 13, 2012
Packaged meats need fresher ideas to thrive.
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Category Review - Antibacterial Products

Nothing to Sneeze At

Seasonal Opportunities Available For Antibacterial Private Label Products
September 13, 2012
It once seemed unlikely that anything would stop the antibacterial household products juggernaut.
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Category Review: Oils, Vinegars & Dressings

Trimming the Fat

July 18, 2012

Better for you benefits expected to be at the heart of growth in private label oils, vinegars and dressings.

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Category Review: Pizza

Any Way You Slice It

July 18, 2012

When it comes to private label pizza, expect to see more than just pepperoni and cheese.

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Category Review: Cookies & Crackers

Crunch Time

June 15, 2012

After making inroads during the recession, private label producers of cookies and crackers look to hold their position.

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Category Review: Skin Care

Plenty of Skin in the Game

June 15, 2012

Scrub off any doubts you harbor as to whether American consumers will shun ritzy brand names and instead, buy private label skin care products.

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Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
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