Featured Stories

CSI: Convenience Scene Investigation - Private Label

The evidence is in - private label is undergoing an evolution in the convenience store channel.

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Facing Up to Skin Care Trends

Private label makes strides in the facial skin care segment - thanks to its increasing reliance on “exclusive” brands and value-added products.

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Category Review: Sauces and Marinades -- Perfect Partners

Whether teamed up with pasta, meat or seafood, today’s sauces and marinades add zing to everyday meals - and also can help build excitement within private label programs.

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Category Review: Pet Products -- Opportunity Barks

In 2007, U.S. pet owners spent $41.2 billion on their pets, the American Pet Products Association says, and will spend an estimated $43.4 billion on them in 2008.

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Category Review: Cereal -- Bowled Over

Manufacturers of private label cereals agree that the market is opening up in what long has been a category marked by steadfast loyalty to national brand leaders.

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Out with the Bad

Both the natural and organic segments have enjoyed a multi-year run of very impressive growth. But can such strong growth continue in today’s economically trying environment?

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Cure for the Common Product

The current state of the economy likely is creating one big collective headache among North American consumers. Perhaps that is one reason sales of store brand over-the-counter (OTC) medicines are fairing particularly well.

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Looking to Lead

With a consolidated three-tier store brand program, augmented by new “mega brands,” Supervalu is aiming to become the industry’s private label leader.

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Category Review: Frozen Meals -- Time for a Change

A value proposition in line with current trends could be just the ticket to success.

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Category Review: Foot Care -- Increased Foot Traffic

Observers see somewhat of a “stampede” in the foot care aisle toward private label products.

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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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