Featured Stories

Senior Strength

Perhaps this year’s best advice for marketing to seniors comes from a buyer at a supermarket chain who happens to be a senior himself.
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Greening the [Private] Label

The Food Marketing Institute (FMI), Washington, D.C., defines sustainability as “business strategies and practices that promote the long-term well-being of the environment, society and the bottom line.” But are retailers really doing all they can to promote sustainability in their stores?
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Make Every Day Kids' Day

“No fair!” many a child has uttered after learning that their parents get Mother’s Day and Father’s Day as special celebrations. Those of us who are parents have been known to respond, “But every day is kids’ day!”
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Licensed to Sell

It’s estimated that retailer-owned brands featuring celebrities, animated characters and other licensed properties constitute more than 20 percent of supermarket unit sales.
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Trader Joe's Remarkable Journey

Retailer Extra: Trader Joe’s, which is celebrating 50 years in business this year, has made it easier and sometimes downright fun to be a consumer.

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Thirsty for More

Category Review: Functional beverages, as well as condition-specific drinks designed to address or prevent specific health issues, are gaining ground

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Beautiful Skin, at What Price?

Category Review: Now that the quality of store brand bath and body products meets or exceeds that of national brands, consumers have fewer qualms about switching over.

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Spread on the Creativity

Category Review: It could be that the rather mature jams, jellies and preserves segment needs a dose of excitement to attract new shoppers to a sale.
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Navigating Choppy Waters

Category Review: At first glance, the retail seafood sector appears to be swimming in rather stormy seas.

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Bye-Bye, Boring Bonbon

Category Review: The candy and chocolate category is now awash with innovation when it comes to both better-for-you items and upscale, indulgent-minded treats.
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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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