Featured Stories

Look, Ma - No 'Brands!'

Category Review: Private label diapers and underpants present a positive solution for retailers in troubled economic times.
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Fresh Approach

The Fresh Market puts the emphasis on quality perishable items, an upscale look and feel, and strong customer service. And its private label program addresses the wants and needs of its food-savvy shoppers.

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Senior Strength

Perhaps this year’s best advice for marketing to seniors comes from a buyer at a supermarket chain who happens to be a senior himself.
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Greening the [Private] Label

The Food Marketing Institute (FMI), Washington, D.C., defines sustainability as “business strategies and practices that promote the long-term well-being of the environment, society and the bottom line.” But are retailers really doing all they can to promote sustainability in their stores?
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Make Every Day Kids' Day

“No fair!” many a child has uttered after learning that their parents get Mother’s Day and Father’s Day as special celebrations. Those of us who are parents have been known to respond, “But every day is kids’ day!”
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Licensed to Sell

It’s estimated that retailer-owned brands featuring celebrities, animated characters and other licensed properties constitute more than 20 percent of supermarket unit sales.
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Trader Joe's Remarkable Journey

Retailer Extra: Trader Joe’s, which is celebrating 50 years in business this year, has made it easier and sometimes downright fun to be a consumer.

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Thirsty for More

Category Review: Functional beverages, as well as condition-specific drinks designed to address or prevent specific health issues, are gaining ground

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Beautiful Skin, at What Price?

Category Review: Now that the quality of store brand bath and body products meets or exceeds that of national brands, consumers have fewer qualms about switching over.

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Spread on the Creativity

Category Review: It could be that the rather mature jams, jellies and preserves segment needs a dose of excitement to attract new shoppers to a sale.
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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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