Featured Stories

Focus on Digital: Madness Can Be a Sane Choice For Engaging Promotions

As we escape the cold, wintery doldrums of February, March brings the promise of spring, warmer weather and the unshakable grip of one of America’s greatest pastimes: the office March Madness pool.


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Thinking Inside the Box: Cross Channel Time

Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.


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Inside Store Brand Paper and Plastic Products

Our secret shoppers head to their local retailers to discover details on paper and plastic goods.

Private label paper and plastic products boast remarkable shares, showing broad consumer acceptance, further backed by sales increases in each category our shoppers explored.


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Category Insights—Store Brand Breakfast Is Served

When it comes to breakfast, private label hasn’t been resting on its laurels—but innovation must continue in order to see more category penetration.

The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.


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Retailer of the Year: Whole Foods Market

Whole Foods, the 2014 PLBuyer Retailer of the Year, continues to make unprecedented moves in its private labels and overall branding, fueling growth.

Whole Foods Market might only currently sit at No. 30 on the PLBuyer Top 35 Private Label Retailers list, but this landmark retailer continues to make moves that will add significant momentum to its business—most notably in the areas of private label and overall retailer branding.


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PLBuyer Index

Holiday Brand Massacre or Private Label’s Big Price Move?

Private label excelled in 2013, but ends the year with a whimper.

Overall, private label had an excellent year. Over the 52-week rolling period, private label share of revenue is up over the prior period, and most of that was achieved by raising prices without losing substantial share in unit sales.


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Following The Buzz

Health and Value Through Private Label

By now, many of you may have forsaken your New Year’s resolutions or, if they involved proclamations of healthier living, perhaps put them off until spring when the weather reminds you of approaching beach trips and bathing suits.


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Doug's Drift

Big-Picture Branding

Retailers are quickly evolving into more than just a means to an end—well beyond simple transaction—and the captivating aspect of that picture is lifestyle branding.


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Category Insights: Growing Frozen Store Brand Appetizer Sales

Ethnic, upscale and healthier products help differentiate the range of available frozen store brand appetizers.

According to the September 2013 “Frozen Food Market” report from Transparency Market Research, the global frozen food market is projected to reach $293.75 billion by 2019, up from $224.74 billion in 2012.


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Consumer Survey: Consumer Attitudes Toward Store Brands

A new exclusive survey shows price point can sway consumer purchase decisions toward either national brands or private label in several product categories.

This survey investigating attitudes to private label was sent to members of Consumer Science’s online U.S. panel with responses collected during December 2013.


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Multimedia

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November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

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