Featured Stories

Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.
By Douglas J. Peckenpaugh
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Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


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Private Eye - Beverages

Private Label Pick-me-ups

Our secret shoppers head to their local retailers to find out what’s happening with beverages in both ready-to-drink and ready-to-brew products.
By Jamie Grill-Goodman
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Both ready-to-brew and ready-to-drink (RTD) beverages are popular among consumers.


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Thinking Inside the Box

Private Label vs. Store Brand?

By Tom Stephens
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I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”


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Focus on Digital

Dawn of the Virtually Unlimited Package

By Jim Wisner
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Until recently, product packaging hadn’t really changed much. Some visual branding and information that described what you were buying was all that was fit to print.


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Category Insights: Refrigerated

Hot Trends from the Cold Case

Prepared entrées, soups and sandwiches help retailers compete with restaurants, while refrigerated sides, sauces and more offer points of differentiation from their shelf-stable counterparts.
By Douglas J. Peckenpaugh
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The prepared foods segment promises great things for retail in the coming years.


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Category Insights: Dairy

Daring Private Label Dairy

High shares and new trends make the case for private label expansion in the dairy case.
By Jamie Grill-Goodman
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"In the private label world, dairy has always been the leader,” said Alan Hiebert, senior education coordinator for the International Dairy-Deli-Bakery Association (IDDBA).


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PLBuyer Index

Our Seasonal Non-Edible Rollercoaster

Insight into pricing strategies helps make sense of the seasonal swings we’re seeing in Non-Edible store brand products.
By Nikki Baird
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The total store PLBuyer Index is at 102.2 for the 52 weeks ending November 3, 2013.


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PLMA Review - Exclusives

PLMA 2013 - Reflecting Our Culture of Convenience

PLMA offered insight into the many initiatives driving store brand business forward, including cultural influences, convenience and the ongoing balance of value and premium.
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PLMA’s 2014 Private Label Trade Show has come and gone, effectively energizing this industry through myriad conversations centered on strategies for the future, sampling and discussion of the scores of interesting new products profiled on the expo floor, and the insight conveyed by educational sessions and other speakers.


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Following The Buzz

2014 Begins in a Most Convenient Way

By Jamie Grill-Goodman
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As 2014 unfolds, we will begin to see if predicted private label trends continue to gain ground as expected, or peter out over the year.


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Cover Story

Store Brand Beverage Trends

Beverage innovation related to K-cup concept extensions, upscale cold-pressed juices, sparkling waters, and next-generation sodas pose multiple opportunities for private label.
By Douglas J. Peckenpaugh
No Comments

Once you move beyond the biggest revenue-driving beverage categories for private label—milk and water—a diverse playing field of opportunity opens itself to new degrees of innovation.


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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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