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Exclusives: Merchandising Trends

Private Label Merchandising Today

As private label evolves, associated merchandising tactics must likewise change with the times.
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 In order to gain current insight into the best merchandising practices for today’s private label retailers, Douglas J. Peckenpaugh, editor-in-chief of PLBuyer, sought perspective from Jeff Weidauer, vice president, marketing and strategy for Vestcom. 


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PLBuyer Index

2014's Private Label Early Winners and Losers

Private label and national brands raised prices, with private label showing a greater relative increase - and share of units did not fall.
By Nikki Baird
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As we settle into 2014, we turn the corner on the first complete year of the PLBuyer Index; our first reported period ended back in February 24, 2013.  

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Following The Buzz

Store Brand Promotions for Easter

By Jamie Grill-Goodman
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With Easter approaching, egg sales are likely on many retailers’ minds.
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Doug's Drift

Private Label & National Brands - Can't We All Just Get Along?

By Douglas J. Peckenpaugh
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Retail has seen significant change in the emphasis placed by retailers and consumers on private label.


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In & Out of the Box: Time to Freshen Up Your Passport

By Tom Stephens
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While Stephens has long said that thinking “inside the box” is often appropriate, since answers to 90 percent of retail problems can be found inside the four walls of the store, the new title for his regular column includes that remaining 10 percent. In today’s retail world, we all live “In & Out of the Box.” —DJP


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Evolution of the Discount Channel

Savings and successful private label programs at discount retailers have shown a worthwhile value to many—paving the way for expansion in the discount channel in 2014.
By Jamie Grill-Goodman
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Unlike many retail stores, brick-and-mortar shops in the discount channel have been able to successfully evolve during hard economic times—so much so, in fact, to the point that many of the discount retailers are announcing expansion in 2014.


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Focus on Digital: Madness Can Be a Sane Choice For Engaging Promotions

By Jim Wisner
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As we escape the cold, wintery doldrums of February, March brings the promise of spring, warmer weather and the unshakable grip of one of America’s greatest pastimes: the office March Madness pool.


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Thinking Inside the Box: Cross Channel Time

By Tom Stephens
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Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.


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Inside Store Brand Paper and Plastic Products

Our secret shoppers head to their local retailers to discover details on paper and plastic goods.
By Jamie Grill-Goodman
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Private label paper and plastic products boast remarkable shares, showing broad consumer acceptance, further backed by sales increases in each category our shoppers explored.


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Category Insights—Store Brand Breakfast Is Served

When it comes to breakfast, private label hasn’t been resting on its laurels—but innovation must continue in order to see more category penetration.
By Douglas J. Peckenpaugh
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The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.


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Multimedia

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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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