Featured Stories

The Editors' Table: August 2014

By Douglas J. Peckenpaugh
No Comments

When it comes to Personal Care, once I find a product I like, I stick with it—for a long time. For as long as I can remember, I bought one kind of national brand razor and cartridges.


Read More

Private Eye: Frozen Store Brand Competition Heats Up

Our investigations into private label vs. national brand ice cream and novelties show strong price sensitivity, while frozen breads/dough has room to grow.
By Douglas J. Peckenpaugh
No Comments

In order to provide a real-world look inside vital and emerging private label categories, every month we deploy secret shoppers across the country to compare prices and investigate the real-world promotional and merchandising tactics retailers are employing to drive shopper interest and sales.


Read More

Category Insight: Store Brand Spreads

Specialty products and attributes drive spreads sales.
By Douglas J. Peckenpaugh
No Comments

The Spreads category has begun to see more diversity, with a nice selection of products beginning to appear at drug and dollar stores, as well as the usually solid grocery channels.


Read More

Category Insight: Challenges and Champions of Store Brand Healthcare

Private label shows strong performances—and significant promise in several OTC/Healthcare segments.
By Barbara T. Nessinger
No Comments

The OTC/Healthcare category includes a tremendous range of products—and shoppers often have a strong preference for private label in these product areas.


Read More

Category Insight: Private Label Personal Care

Analysis of private label Personal Care yields some noteworthy trends.
By Barbara T. Nessinger
No Comments

According to IRI, two areas show strong performance—and ongoing potential—for private label within the Personal Care category: male-specific Personal Care products like deodorant and hair color, as well as skin care products like lotions and liquid soaps/sanitizers.


Read More

The Hot List: Non-Food

Forward-trending store brand products to watch
By Douglas J. Peckenpaugh
No Comments

Over 80 segments made the cut for this year’s Hot List for non-food products, with some new items of interest surfacing, and others jockeying up and down through the ranks.


Read More

PLBuyer Index: Big-Picture Private Label Strength

Bakery’s back, Edible and Frozen are slipping, but the big picture’s still rosy for private label.
By Nikki Baird
No Comments

The May 2014 4-week period closed on May 19, providing early insight into spring and a view into private label’s health as the school year began to come to a close.


Read More

DIY Empowerment Through Store Brands

By Douglas J. Peckenpaugh
No Comments

DIY (“do it yourself”) as an ethic and movement has a long and storied history, perhaps tracing roots back to ancient Greek-Italian cultures in southern Italy who constructed elaborate, high-end IKEA-like buildings complete with coded symbols on the end of the mass-produced, interconnecting parts illustrating assembly details—groundwork and inspiration for private label long before A&P began pivotal branding its own baking powder in the late 19th century.


Read More
In & Out of the Box

How Embarrassed is Private Label?

By Tom Stephens
No Comments

I spend a lot of time travelling around the globe visiting stores and observing their programs. It is astounding how tough it often is to find the private, or store, brand products on offer.


Read More

Take Two and 'Like' Me in the Morning

By Jim Wisner
No Comments

For most shoppers, a lot of the products they buy are choices—no one needs a pint of ice cream. However, when it comes to health care, many products fall under the scope of “needs.”


Read More

Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px